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Showing entries 385 - 387 out of 530
Pauser, S., & Wagner, U. (2017). The charismatic salesperson: The effects of charisma training on customer responses in personal selling – An experimental study. Paper presented at 46th European Marketing Academy Conference (EMAC 2017), Groningen, Netherlands.
Diamantopoulos, A., Herz, M., & Koschate-Fischer, N. (2017). The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review, 34(2), 183-205. https://doi.org/10.1108/IMR-03-2015-0097
Reimann, O., Wagner, U., & Reisinger, H. (2017). The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. In F. J. Martínez-López, J. C. Gázquez-Abad, K. L. Ailawadi, & M. J. Yagüe-Guillén (Eds.), Advances in National Brand and Private Label Marketing (pp. 55 - 63). Springer. https://link.springer.com/chapter/10.1007/978-3-319-59701-0_7
Showing entries 385 - 387 out of 530