Recent Publications (since 2015)


2021


Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2021). The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter. Paper presented at International Marketing Trends Conference 2021, Venice, Italy.

Voelz, A., Mladenow, A., & Strauss, C. (2021). Beacon Technology for Retailers - Tracking Consumer Behavior Inside Brick-and-Mortar-Stores. In C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 32nd International Conference, DEXA 2021, Virtual Event, September 27-30, 2021 Proceedings, Part I (pp. 380-390). Springer. Lecture Notes in Computer Science Vol. 12923 https://doi.org/10.1007/978-3-030-86472-9_35

Klein, M., Strauss, C., & Stummer, C. (2021). Business Information Through Choice-Based Conjoint Analysis: The Case of Electric Vehicle Home Charging. In N. Kryvinska, & A. Poniszewska-Maranda (Eds.), Developments in Information & Knowledge Management for Business Applications (Vol. 2, pp. 357-379). Springer. Studies in Systems, Decision and Control Vol. 376 https://doi.org/10.1007/978-3-030-76632-0_13

Wagner, U., & Strobl, S. (2021). Consumers’ value systems in the consumption of sustainable groceries: An intercultural study. In C. Simoes, G. Grigore, & A. Stancu (Eds.), Corporate Responsibility, Sustainability and Markets: How Ethical Organisations and Consumers Shape Markets Palgrave Macmillan. Palgrave Studies in Governance, Leadership and Responsibility

Busse, V., & Strauss, C. (2021). Crowdfunding and Uncertain Decision Problems—Applying Shannon Entropy to Support Entrepreneurs. In N. Kryvinska, & A. Poniszewska-Maranda (Eds.), Developments in Information & Knowledge Management for Business Applications (Vol. 2, pp. 289-304). Springer. Studies in Systems, Decision and Control Vol. 376 https://doi.org/10.1007/978-3-030-76632-0_10

Bourdin, D., & Sichtmann, C. (2021). Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. In A. J. Malter, & S. M. Baker (Eds.), 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation (Vol. 32). AMA Educators Proceedings

Kampouri, K., & Plakoyiannaki, E. (2021). Entry Modes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms. In Palgrave Handbook on Family Firm Internationalization

Wagner, U., & Hildebrandt, L. (2021). Entwicklungslinien der quantitativen Marketingforschung im deutschsprachigen Raum. In W. Matiaske, & D. Sadowski (Eds.), Ideengeschichte der BWL II: Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, ÖBWL, Internationales Management SpringerGabler.

Boric, S., & Strauss, C. (2021). Exploiting Heterogenous Web Data – A Systematic Approach on the Example of Nintendo Switch Games. In iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 69-73). Association for Computing Machinery (ACM). ACM International Conference Proceeding Series https://doi.org/10.1145/3487664.3487674

Kotsis, G., Paschinger, A., & Strauss, C. (2021). Gamification and Application Features for Collaborative Environments. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering. 18th International Conference, CDVE 2021 Virtual Event, October 24–27, 2021, Proceedings (1. ed., pp. 1-12). Springer. Lecture Notes in Computer Science Vol. 12983 https://doi.org/10.1007/978-3-030-88207-5_1