Nurture the Business Relationship before Resting on the Laurels of Trust: Exchange, Relationship Quality, Franchisee Satisfaction and the Moderating Role of Trust

Author(s)
Matthias Glaser, A. Malyar, L. Karrenberg, M. Jirasek, Josef Windsperger
Organisation(s)
Department of Marketing and International Business, Department of Business Decisions and Analytics
Publication date
05-2021
Peer reviewed
Yes
Austrian Fields of Science 2012
502052 Business administration
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/nurture-the-business-relationship-before-resting-on-the-laurels-of-trust-exchange-relationship-quality-franchisee-satisfaction-and-the-moderating-role-of-trust(9c48f317-17c9-47bf-b898-87d78a7870bc).html