Recent Publications (since 2015)
Showing entries 401 - 420 out of 597
2017
Diamantopoulos, A., Florack, A., Halkias, G., & Palcu, J. (2017). Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model. Journal of International Business Studies, 48(8), 1023-1036. https://doi.org/10.1057/s41267-017-0085-9
Gineikiené, J., & Diamantopoulos, A. (2017). I Hate Where It Comes From But I Still Buy It: Countervailing Influences of Animosity and Nostalgia. Journal of International Business Studies, 48(8), 992-1008. https://doi.org/10.1057/s41267-017-0097-5
Stavraki, G., Plakoyiannaki, E., & Anninou, I. (2017). From Ear to Eye: Discerning the Multiplicity in Consumers Selves through Collage Visual Data. Paper presented at 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Greece.
Kampouri, K., & Plakoyiannaki, E. (2017). Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices. Paper presented at 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Greece.
Herz, M., & Diamantopoulos, A. (2017). I use it but will tell you that i don't: Consumers' Country-of-Origin Cue Usage Denial. Journal of International Marketing, 25(2), 52-71. https://doi.org/10.1509/jim.16.0051
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music Recommender Systems - Challenges and Opportunities for Non-Superstar Artists. 21-32. Paper presented at 30th Bled Conference, Bled, Slovenia.
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2017). Knowledge Dimensions of Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Paper presented at 44th Academy of International Business, Reading, United Kingdom.
Kadić-Maglajlić, S., Arslanagic-Kalajdzic, M., Micevski, M., Michaelidou, N., & Nemkova, E. (2017). Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment. Journal of Business Ethics, 141(2), 249-265. https://doi.org/10.1007/s10551-015-2755-5
Garaus, M., Wagner, U., & Bäck, A. (2017). The effect of media multitasking on advertising message effectiveness. Psychology & Marketing, 34(2), 138-156. https://doi.org/10.1002/mar.20980
Kampouri, K., Plakoyiannaki, E., & Leppäaho, T. (2017). Family business internationalisation and networks: emerging pathways. Journal of Business and Industrial Marketing, 32(3), 357-370. https://doi.org/10.1108/JBIM-04-2015-0066
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music recommender systems challenges and opportunities for non-superstar artists. In 30th Bled eConference: Digital Transformation - From Connecting Things to Transforming our Lives, BLED 2017 (pp. 21-32). Association for Information Systems Electronic Library, AISeL. https://doi.org/10.18690/978-961-286-043-1.3
Steiner, E., & Wagner, U. (2017). Amodal, sensory information on product packages: Effects for different categories of packaged food products. In Proceedings of the 8th EMAC CEE Regional Conference
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin. Paper presented at La Londe Conference 2017, La Londe-les-Maures, France.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. In Proceedings of the American Marketing Association Winter Educators’ Conference
Pauser, S., & Wagner, U. (2017). A wearable personal sales coach: Using sociometric badges to capture nonverbal behavior - a field study. In Proceedings of the 8th EMAC CEE Regional Conference
Foltean, F., Wagner, U., & Veghes, C. (Eds.) (2017). Bridging the Marketing Theory/Practice Gap and the Competitiveness of New Europe: 8th EMAC Regional Conference, Timisoara. European Marketing Academy.
Brasseur, T.-M., Strauss, C., & Mladenow, A. (2017). Business Model Innovation to Support Smart Manufacturing. Paper presented at Americas Conference on Information Systems, Boston, United States. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1008&context=sigbd2017
Penzel, D., Kryvinska, N., & Strauss, C. (2017). Cloud Market – Analysis of Potentials and Challenges for Service Providers. Paper presented at Americas Conference on Information Systems, Boston, United States. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1003&context=sigbd2017
Ernst, C., Mladenow, A., & Strauss, C. (2017). Collaboration and crowdsourcing in emergency management. International Journal of Pervasive Computing and Communications, 13(2), 176-193. https://doi.org/10.1108/IJPCC-03-2017-0026
Micevski, M., & Michaelidou, N. (2017). Consumers' Ethical Perceptions of Social Media Analytics Practice: Modeling Outcomes. In Proceedings of the 8th European Marketing Academy Regional Conference
Showing entries 401 - 420 out of 597