A snapshot of different issues on marketing in emerging economies: Editorial to the special section
- Author(s)
- Udo Wagner, Maja Szymura-Tyc
- Abstract
The special section contains articles based on selected papers presented during the 5th and 6th EMAC Regional Conference. The topic of both conferences focused on emerging markets in Central and Eastern Europe. Universities in Katowice, Poland, and Vienna, Austria, hosted the conferences in 2014 and 2015. Following the double-blind review process, the best 13 articles (selected from conference submissions) qualified for publication in this special section. The contributions cover a broad range of different topics, yet empirical data analyzed originate mostly from Central European countries. To provide a framework, the guest editors divided the papers into the following groups: international marketing, emerging markets, innovation, pricing, sales management, and corporate social responsibility.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of Economics in Katowice
- Journal
- Journal of Business Research
- Volume
- 69
- Pages
- 3617-3620
- No. of pages
- 4
- ISSN
- 0148-2963
- DOI
- https://doi.org/10.1016/j.jbusres.2016.03.021
- Publication date
- 09-2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502020 Market research, 502019 Marketing
- Keywords
- ASJC Scopus subject areas
- Marketing
- Sustainable Development Goals
- SDG 12 - Responsible Consumption and Production
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/a-snapshot-of-different-issues-on-marketing-in-emerging-economies-editorial-to-the-special-section(e52ad880-cf95-4227-9abc-4a1620a7fff9).html