Recent Publications (since 2015)
Showing entries 21 - 40 out of 610
2025
Auer-Zotlöterer, K., & Maurer, A. (2025). Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? . Radio show
Wagner, U. (2025). Einige Überlegungen zum sensorischen Marketing aus Konsumentensicht. Die Ernährung: Österreichische Zeitschrift für Wissenschaft, Technik, Recht und Wirtschaft, 49(2), 58-60.
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Klarmann, M., & Wagner, U. (2025). Editorial. Marketing ZFP - Journal of Research and Management, 47(1), 2-4.
Horun, P., & Strauss, C. (2025). Cloud-based Approach on Genetic Data Imputation Parameters' Optimization. In N. Shakhovska, J. Jiao, I. Izonin, & S. Chretien (Eds.), Proceedings of the 7th International Conference on Informatics & Data-Driven Medicine (IDDM 2024): IDDM International Conference (pp. 279-286). https://ceur-ws.org/Vol-3892/short4.pdf
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Article 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Decker, S., Giovanni, E., & Plakogiannaki, M. E. (2025). A microhistory of architecture: historical imagination and the Bauhaus. Management & Organizational History, 20(4), 453-477. https://doi.org/10.1080/17449359.2024.2423095
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Plakoyiannaki, M. E., & Ritvala, T. (2025). Building Meaning: The Social Production of Sustainable MNE Headquarters. Paper presented at 51st Conference of the European International Business Academy (EIBA 2025), Athens, Greece.
Grohs, R., Wolfsteiner, E., & Wagner, U. (2025). Can consumers distinguish event sponsors from ambush marketers?. Paper presented at Franco-Austrian-German Workshop on Consumer Behavior, Montpellier, France.
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuscript in preparation. Web publication
Vardarsuyu, M., Papadopoulos, S.-C., Matarazzo, M., & Diamantopoulos, A. (2025). Consumer xenocentrism: a systematic literature review. International Marketing Review, 42(5).
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
Plakoyiannaki, E., Debellis, F., & Galizzi, G. (2025). Guest editorial: Family firm internationalization: rethinking theories, methods and contexts. Review of International Business and Strategy, 35(2-3), 117-127. https://doi.org/10.1108/RIBS-04-2025-180
Wagner, U., & Voit, K. (2025). Haptische Reize in der Produktpräsentation. In C. Knauder-Sima, M. Miernicki, A. Schopper, I. Welser, & A. Wimmer (Eds.), Festschrift Arthur Weilinger (Vol. 1, pp. 395-406). Manz. https://doi.org/10.5771/9783214262853-395
Khanna, M., Wagner, U., & Subramaniam, N. (2025). Kullvi Whims: Fleece to Fabric Sustainable Value Chain. Web publication https://www.iveypublishing.ca/s/product/kullvi-whims-fleece-to-fabric-sustainable-value-chain/01tOF000006wfovYAA
Galizzi, G., Debellis, F., Rondi, E., Sciascia, T., & Plakoyiannaki, M. E. (2025). Ownership, Relationships, and International Growth: The Process of Network Embeddedness in Family Firms. Paper presented at International Family Enterprise Research Academy Annual Conference, Zadar, Croatia.
Galizzi, G., Debellis, F., Plakoyiannaki, M. E., Oppedisano, R., & Rondi, E. (2025). Rooted Yet Global: Intergenerational Embeddedness and the Internationalization of the Family Firms. Paper presented at 51st Conference of the European International Business Academy (EIBA 2025), Athens, Greece.
Galizzi, G., Debellis, F., Plakoyiannaki, M. E., Rondi, E., & Sciascia, T. (2025). The Co-Evolution of Network Embeddedness and International Growth in Family Firms. Paper presented at 85th Annual Meeting of the Academy of Management (AOM2025), Kopenhagen, Denmark.
Auer-Zotlöterer, K., Resch, C., & Eisend, M. (2025). Was ist Marketing? Einführung ins Marketing & seine Grundlagen (Digitale Serie). Manuscript in preparation. Web publication