Recent Publications (since 2015)
Showing entries 261 - 280 out of 560
2019
Wagner, U., & Pauser, S. (2019). How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors. Paper presented at 1st Working Group Meeting of AG MARKETING, Karlsruhe, Germany.
Wagner, U., Avsec, F., & Blisse, H. (2019). Johann Brazda zum 65. Geburstag. Zeitschrift für das gesamte Genossenschaftswesen, 69(3), 219-223. https://doi.org/10.1515/zfgg-2019-0018
Garaus, M., & Wagner, U. (2019). Lost in the store: Assessing the confusion potential of store environments. Schmalenbach Business Review (SBR), 71(4), 413 - 441. https://doi.org/10.1007/s41464-019-00080-z
Sichtmann, C., Davvetas, V., Bleich, J., & Romanyuk, A. (2019). Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference
Sichtmann, C., Davvetas, V., Romanyuk, A., & Bleich, J. (2019). Migrant Customers’ Acculturation and Their Participation in Services. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Izonin, I., Tkachenko, R., Kryvinska, N., Tkachenko, P., & Greguš, M. (2019). Multiple Linear Regression Based on Coefficients Identification Using Non-iterative SGTM Neural-like Structure. 467-479. Paper presented at 15th International Work-Conference on Artificial Neural Networks, IWANN 2019, Gran Canaria, Spain. https://doi.org/10.1007/978-3-030-20521-8_39
Glaser, M., & Reisinger, H. (2019). Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. In Proceedings for the 48th EMAC Conference 2019, Hamburg
Teslyuk, V., Denysyuk, P., Kryvinska, N., Beregovska, K., & Teslyuk, T. (2019). Neural controller for smart house security subsystem. Procedia Computer Science, 160, 394-401. https://doi.org/10.1016/j.procs.2019.11.075
Wagner, U., Jacob, I. C., Khanna, M., & Rai, K. (2019). Possession attachment towards global brands: The "World of Barbie" shaping the mindset of young Indian girls. In 2019 Global Fashion Management Conference at Paris Proceedings (pp. 770-776)
Kryvinska, N., Izonin, I., Greguš, M., Poniszewska-Maranda, A., & Dronyuk, I. (2019). Proceedings of the 1st International Workshop on Digital Content & Smart Multimedia (DCSMart 2019). 1st International Workshop on Digital Content and Smart Multimedia, DCSMart 2019, Lviv, Ukraine.
Benoit (née Moeller), S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2019). Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities. Journal of Service Management Research, 3(2), 54-65. https://doi.org/10.15358/2511-8676-2019-2-54
Izonin, I., Tkachenko, R., Kryvinska, N., Zub, K., Mishchuk, O., & Lisovych, T. (2019). Recovery of Incomplete IoT Sensed Data using High-Performance Extended-Input Neural-Like Structure. Procedia Computer Science, 160, 521-526. https://doi.org/10.1016/j.procs.2019.11.054
Steiner, E., & Wagner, U. (2019). Sensorische Information - ein zweischneidiges Schwert? Eine Untersuchung unerwünschter Effekte verbaler sensorischer Beschreibungen für Produkte mit niedrigem sensorischen Appeal. In Proceedings zum DLG-Lebensmitteltag Sensorik 2019
Schmitt, G., Mladenow, A., Strauss, C., & Schaffhauser-Linzatti, M. (2019). Smart contracts and internet of things: A qualitative content analysis using the technology-organization-environment framework to identify key-determinants. Procedia Computer Science, 160, 189-196. https://doi.org/10.1016/j.procs.2019.09.460
Wolfsteiner, E., Garaus, M., & Wagner, U. (2019). Smile please! Toward an understanding of selfie campaigns. In Proceedings of the 10th EMAC Regional Conference
Boreiko, O., Teslyuk, V., Logoyda, M., & Kryvinska, N. (2019). Structure model and means of a smart public transport system. Procedia Computer Science, 155(155), 75-82. https://doi.org/10.1016/j.procs.2019.08.014
Lotoshynska, N., Kovalchuk, A., Mayik, L., Mayik, V., Strauss, C., & Melnykova, N. (2019). Technologies of 3D-prototyping of Objects. CEUR Workshop Proceedings, 2533, 271-281. http://ceur-ws.org/Vol-2533/paper25.pdf
Egger, M., Florack, A., Diamantopoulos, A., & Halkias, G. (2019). The early gaze catches the consumer: the role of attention on country of origin cues in a screening and an evaluation phase. Paper presented at NeuroPsychoEconomics Conference 2019, Rom, Italy.
Bourdin, D., & Sichtmann, C. (2019). The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. In Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior
Bourdin, D., & Sichtmann, C. (2019). The Influence of Employee Accent on Customer Participation in Services. In Proceedings of the 10th EMAC Regional Conference
Showing entries 261 - 280 out of 560