Recent Publications (since 2015)
Showing entries 261 - 280 out of 566
2019
Glaser, M. (2019). Enhancing Persuasive Potential of Narrative Advertisements by Reducing Reactance. Paper presented at 32nd EMAC Doctoral Colloquium, Hamburg, Germany.
Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Greguš, M. (2019). Equity crowdfunding in real estate. 155-161. Paper presented at 7th International Conference on Future Internet of Things and Cloud , Istanbul, Turkey.
Michaelidou, N., Micevski, M., & Halkias, G. (2019). Factors Affecting Consumer Responses to Brand Advertising on Social Media. In Proceedings of the Academy of Marketing Sciene Annual Conference
Pauser, S., & Wagner, U. (2019). First Impressions Matter: Investigating Thin Slices of Sales Behaviours Using Real-Time-Response Measurement. In Conference Proceedings EMAC 2019
Izonin, I., Kryvinska, N., Vitynskyi, P., Tkachenko, R., & Zub, K. (2019). GRNN Approach Towards Missing Data Recovery Between IoT Systems. 445-453. Paper presented at The 11-th International Conference on
Intelligent Networking and Collaborative Systems
INCoS-2019
, Oita, Japan.
Intelligent Networking and Collaborative Systems
INCoS-2019
, Oita, Japan.
Dronyuk, I., Fedevych, O., & Kryvinska, N. (2019). High Quality Video Traffic Ateb-Forecasting and Fuzzy Logic Management. 308-311. Paper presented at 7th International Conference on Future Internet of Things and Cloud, FiCloud 2019, Istanbul, Turkey. https://doi.org/10.1109/FiCloud.2019.00051
Wagner, U., & Pauser, S. (2019). How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors. Paper presented at 1st Working Group Meeting of AG MARKETING, Karlsruhe, Germany.
Wagner, U., Avsec, F., & Blisse, H. (2019). Johann Brazda zum 65. Geburstag. Zeitschrift für das gesamte Genossenschaftswesen, 69(3), 219-223. https://doi.org/10.1515/zfgg-2019-0018
Garaus, M., & Wagner, U. (2019). Lost in the store: Assessing the confusion potential of store environments. Schmalenbach Business Review (SBR), 71(4), 413 - 441. https://doi.org/10.1007/s41464-019-00080-z
Sichtmann, C., Davvetas, V., Bleich, J., & Romanyuk, A. (2019). Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference
Sichtmann, C., Davvetas, V., Romanyuk, A., & Bleich, J. (2019). Migrant Customers’ Acculturation and Their Participation in Services. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Izonin, I., Tkachenko, R., Kryvinska, N., Tkachenko, P., & Greguš, M. (2019). Multiple Linear Regression Based on Coefficients Identification Using Non-iterative SGTM Neural-like Structure. 467-479. Paper presented at 15th International Work-Conference on Artificial Neural Networks, IWANN 2019, Gran Canaria, Spain. https://doi.org/10.1007/978-3-030-20521-8_39
Glaser, M., & Reisinger, H. (2019). Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. In Proceedings for the 48th EMAC Conference 2019, Hamburg
Teslyuk, V., Denysyuk, P., Kryvinska, N., Beregovska, K., & Teslyuk, T. (2019). Neural controller for smart house security subsystem. Procedia Computer Science, 160, 394-401. https://doi.org/10.1016/j.procs.2019.11.075
Wagner, U., Jacob, I. C., Khanna, M., & Rai, K. (2019). Possession attachment towards global brands: The "World of Barbie" shaping the mindset of young Indian girls. In 2019 Global Fashion Management Conference at Paris Proceedings (pp. 770-776)
Kryvinska, N., Izonin, I., Greguš, M., Poniszewska-Maranda, A., & Dronyuk, I. (2019). Proceedings of the 1st International Workshop on Digital Content & Smart Multimedia (DCSMart 2019). 1st International Workshop on Digital Content and Smart Multimedia, DCSMart 2019, Lviv, Ukraine.
Benoit (née Moeller), S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2019). Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities. Journal of Service Management Research, 3(2), 54-65. https://doi.org/10.15358/2511-8676-2019-2-54
Izonin, I., Tkachenko, R., Kryvinska, N., Zub, K., Mishchuk, O., & Lisovych, T. (2019). Recovery of Incomplete IoT Sensed Data using High-Performance Extended-Input Neural-Like Structure. Procedia Computer Science, 160, 521-526. https://doi.org/10.1016/j.procs.2019.11.054
Steiner, E., & Wagner, U. (2019). Sensorische Information - ein zweischneidiges Schwert? Eine Untersuchung unerwünschter Effekte verbaler sensorischer Beschreibungen für Produkte mit niedrigem sensorischen Appeal. In Proceedings zum DLG-Lebensmitteltag Sensorik 2019
Schmitt, G., Mladenow, A., Strauss, C., & Schaffhauser-Linzatti, M. (2019). Smart contracts and internet of things: A qualitative content analysis using the technology-organization-environment framework to identify key-determinants. Procedia Computer Science, 160, 189-196. https://doi.org/10.1016/j.procs.2019.09.460
Showing entries 261 - 280 out of 566