Recent Publications (since 2015)
Showing entries 481 - 500 out of 560
2016
Akbari, K. (2016). Multi-Tier Pay What you Want. Paper presented at 1st EMAC Junior Faculty & Doctoral Student Research Camp, Wien, Austria.
Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. In Proceedings of the Global Marketing Conference
Akbari, K. (2016). ÖBB AG - FIT 2015: Kundenorientiert zum Erfolg. In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketings (Vol. 7, pp. 1 - 11). Facultas.
Sichtmann, C., & Diamantopoulos, A. (2016). Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions. Paper presented at Global Marketing Conference 2016, Hongkong, China.
Younas, M., Awan, I., Kryvinska, N., Strauss, C., & Van Thanh, D. (2016). Preface. In M. Younas, I. Awan, N. Kryvinska, C. Strauss, & V-T. Do (Eds.), Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (1. ed., pp. V-VI). Springer. Lecture Notes in Computer Science Vol. 9847
Davvetas, V., & Diamantopoulos, A. (2016). Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. In Proceedings of the 7th European Marketing Academy Regional Conference
Garaus, M., & Wagner, U. (2016). Retail shopper confusion: Conceptualization, scale development, and consequences. Journal of Business Research, 69(9), 3459 - 3467. https://doi.org/10.1016/j.jbusres.2016.01.040
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers - A Qualitative Study. In P. Hauptfeld-Göllner (Ed.), MAGIC: Managing the Gaps of Intercultural Communication: interkulturelle Projekte zum Erfolg führen (pp. 107-121). Leykam Buchverlag.
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities. In Proceedings of the 44th Annual Conference of the Academy of Marketing Science
Stoshikj, M., Kryvinska, N., & Strauss, C. (2016). Service Systems and Service Innovation: two pillars of Service Science. Procedia Computer Science, 83, 212-220. https://doi.org/10.1016/j.procs.2016.04.118
Micevski, M., Lee, N., Kadić-Maglajlić, S., & Cadogan, J. (2016). Should Sales Managers Be Nice, Nasty, or Both? In Proceedings of the 7th European Marketing Academy Regional Conference
Pauser, S. (2016). Stekovics - Der Kaiser der Paradeiser. In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketings (Vol. 7, pp. 65 - 72). Facultas.
Wolfsteiner, E. (2016). Styx - Naturkosmetik, die unter die Haut geht! In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Vol. 7, pp. 117 - 125). Facultas.
Wagner, U., Ebster, C., Eberhardsteiner, L., & Prenner, M. (2016). The After-Effects of Fear-Inducing Public Service Announcements. In H. Dawid, K. F. Doerner, G. Feichtinger, P. M. Kort, & A. Seidl (Eds.), Dynamic Perspectives on Managerial Decision Making: Essays in Honor of Richard F. Hartl (pp. 395-411). Springer International Publishing AG . Dynamic Modeling and Econometrics in Economics and Finance Vol. 22 https://doi.org/10.1007/978-3-319-39120-5_22
Bauer, C., Kryvinska, N., & Strauss, C. (2016). The business with digital signage for advertising. In F. Ricciardi, & A. Harfouche (Eds.), Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Vol. 15, pp. 285-302). Springer International Publishing AG . Lecture Notes in Information Systems and Organisation Vol. 15 https://doi.org/10.1007/978-3-319-28907-6_19
Bauer, C., & Strauss, C. (2016). The dark side of Web 2.0: From self-marketing to self-destruction of music artists. Paper presented at First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Austria.
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. In Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers. In Proceedings of the 7th EMAC Regional Conference
Reimann, O., & Wagner, U. (2016). The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment. In F. J. Martínez-López, F. J. Martínez-López, J. C. Gázquez-Abad, & E. Gijsbrecht (Eds.), Advances in National Brand and Private Label Marketing - 3rd International Conference, 2016 (pp. 91 - 94). Springer. https://doi.org/10.1007/978-3-319-39946-1_11
Kesidou, E., Plakoyiannaki, E., & Tardios, J. A. (2016). The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. Paper presented at 43rd Academy of International Business Conference, London, United Kingdom.
Showing entries 481 - 500 out of 560