Recent Publications (since 2015)


2019


Busse, V., Strauss, C., & Gregus, M. (2019). Decision-Making in Crowdfunding – The Value of Behavioral Issues in Collaborative Business Environments. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings (Vol. 11792, pp. 219-228). Springer. https://doi.org/10.1007/978-3-030-30949-7_25

Flunger, R., Mladenow, A., & Strauss, C. (2019). Game Analytics on Free to Play. In M. Younas, I. Awan, & S. Benbernou (Eds.), Big Data Innovations and Applications - 5th International Conference, Innovate-Data 2019, Proceedings (pp. 133-141). Springer. https://doi.org/10.1007/978-3-030-27355-2_10

Kovalchuk, A., Izonin, I., Strauss, C., Podavalkina, M., Lotoshynska, N., & Kustra, N. (2019). Image encryption and decryption schemes using linear and quadratic fractal algorithms and their systems. CEUR Workshop Proceedings, 2533, 139-150. https://phaidra.univie.ac.at/o:1141860

Sokolovskyy, Y., Levkovych, M., Mokrytska, O., Yatsyshyn, S., Kaspryshyn, Y., & Strauss, C. (2019). Mathematical models and analysis of deformation processes in biomaterials with fractal structure. 133-144. Paper presented at 2nd International Workshop on Informatics and Data-Driven Medicine, IDDM 2019, Lviv, Ukraine.

Izonin, I., Kryvinska, N., Tkachenko, R., & Zub, K. (2019). An Approach towards Missing Data Recovery within IoT Smart System. Procedia Computer Science, 155(155), 11-18. https://doi.org/10.1016/j.procs.2019.08.006

Izonin, I., Kryvinska, N., Tkachenko, R., Zub, K., & Vitynskyi, P. (2019). An Extended-Input GRNN and its Application. Procedia Computer Science, 160, 578-583. https://doi.org/10.1016/j.procs.2019.11.044

Tkachenko, R., Mishchuk, O., Izonin, I., Kryvinska, N., & Stoliarchuk, R. (2019). A Non-Iterative Neural-Like Framework for Missing Data Imputation. Procedia Computer Science, 155(155), 319-326. https://doi.org/10.1016/j.procs.2019.08.046

Tkachenko, L., Tkachenko, P., Izonin, I., Vitynskyi, P., Kryvinska, N., & Tsymbal, Y. (2019). Committee of the Combined RBF-SGTM Neural-Like Structures for Prediction Tasks. 267-277.

Halkias, G., Kousi, S., & Micevski, M. (2019). Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity. In Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy

Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference

Micevski, M., Erdbrügger, J., & Diamantopoulos, A. (2019). Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. In Proceedings of the 48th European Marketing Academy Conference

Wagner, U., Steiner, E., Hartmann, C., & Braun, K. (2019). Crossmodal correspondences between color, smell and texture - Investigating sensory attributes of a body lotion. In French-Austrian-German Workshop on consumer Behavior - Proceedings

Kryvinska, N., & Greguš, M. (Eds.) (2019). Data-Centric Business and Applications: Evolvements in Business Information Processing and Management . Springer. Lecture Notes on Data Engineering and Communications Technologies Vol. 20 https://doi.org/10.1007%2F978-3-319-94117-2

Herz, M., & Diamantopoulos, A. (2019). Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.

Akturan, U., Wagner, U., & Pauser, S. (2019). Deviant Behaviors in Ads: A Cross-Cultural Study. In 2019 EMAC Regional Conference Proceedings

Wagner, U., & Strobl, S. (2019). Do consumers' value systems impact their consumption of sustainable groceries? An intercultural study. In Proceedings of the 8th International Conference on Social responsibiltiy, Ethics and Sustainable Business

Michaelidou, N., Micevski, M., Kadić-Maglajlić, S., Budhathoki, T., & Sarkar, S. (2019). Does Non-Profit Brand Image Mean the Same Across Cultures? An Exploratory Evaluation of Non-Profit Brand Image in Three Countries. International Marketing Review, 36(6), 979-995. https://doi.org/10.1108/IMR-10-2018-0284

Wagner, U., & Charinsarn, A. (2019). Does supplementing nonconventional lettering on product packages influence consumers' evaluations. In Conference Proceedings - 48th EMAC Conference

Stocchi, L., Michaelidou, N., & Micevski, M. (2019). Drivers and Outcomes of Branded Mobile App Usage Intention. Journal of Product & Brand Management, 28(1), 28-49. https://doi.org/10.1108/JPBM-02-2017-1436