Recent Publications (since 2015)
Showing entries 1 - 20 out of 564
2025
Horun, P., & Strauss, C. (2025). Cloud-Based Approach on Genetic Data Imputation Parameters Optimization. 279 - 286. Paper presented at IDDM 2024 International Conference on Informatics & Data-Driven Medicine 2024, Birmingham, United Kingdom. https://ceur-ws.org/Vol-3892/short4.pdf
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Article 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
Auer-Zotlöterer, K., Resch, C., & Eisend, M. (2025). Was ist Marketing? Digitale Serie zur Einführung in das Fach Marketing. Manuscript in preparation. Web publication
2024
Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 41(6), 1100-1117. https://doi.org/10.1111/jpim.12738
Baumgartner, H., De Nisco, A., & Diamantopoulos, A. (2024). Addressing common method variance in country- and destination-image research: Two practical approaches. Journal of Destination Marketing & Management, 33, 1-10. Article 100906. https://doi.org/10.1016/j.jdmm.2024.100906
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 14910 https://doi.org/10.1007/978-3-031-68309-1
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 14911 https://doi.org/10.1007/978-3-031-68312-1
Domuța, A. D., & Strauss, C. (2024). Mobile Banking Acceptance in Austria and Romania: An Empirical Study. In V. Bevanda (Ed.), International Scientific-Business Conference – 2023 Selected papers: Association of Economists and Managers of the Balkans (Vol. 9, pp. 151 - 162). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/LIMEN.S.P.2023.151
Kesidou, E., Plakoyiannaki, E., & Tardios, J. A. (2024). Symbolic knowledge innovation through bricolage in the periphery: the Bauhaus movement. Journal of Economic Geography, 24(4), 567–594. https://doi.org/10.1093/jeg/lbae010
Thoumrungronje, A., Diamantopoulos, A., & Scherer, N. (2024). Consumer Xenocentrism When Domestic Products Are Better. International Marketing Review, 41(2), 490-513. https://doi.org/10.1108/IMR-01-2023-0007
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. In Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Szöcs, I. (2024). Corporate Philanthropy. In Elgar Encyclopedia of Corporate Communication (pp. 378-384). Edward Elgar. https://doi.org/10.4337/9781802200874.ch62
Guhl, D., Paetz, F., Wagner, U., & Wedel, M. (2024). Predicting and Optimizing Marketing Performance in Dynamic Markets. OR Spectrum, 46, 1-27. https://doi.org/10.1007/s00291-024-00755-1
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., Hassett, M., Liesch, P. W., Andersson, U., & Rose, E. L. (2024). Time Matters: Rethinking the Role of Time in the Philosophical, Conceptual and Methodological Domains of International Business. Journal of World Business, 59(2), Article 101521. https://doi.org/10.1016/j.jwb.2024.101521
Christofi, M., Hadjielias, E., Hughes, M., & Plakoyiannaki, E. (2024). Advancing Research Methodologies in Management: Revisiting Debates, Setting New Grounds for Pluralism. British Journal of Management, 35(1), 24-35. https://doi.org/10.1111/1467-8551.12791
Domuta, A. D., & Strauss, C. (2024). Mobile Banking Behaviour of Austrians and Romanians – The Role of Espoused Cultural Values. CEUR Workshop Proceedings, 3608, 140-154. https://ceur-ws.org/Vol-3608/paper10.pdf