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27.09.2022
12.04.2022
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Showing entries 487 - 489 out of 550
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. In Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers. In Proceedings of the 7th EMAC Regional Conference
Reimann, O., & Wagner, U. (2016). The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment. In F. J. Martínez-López, F. J. Martínez-López, J. C. Gázquez-Abad, & E. Gijsbrecht (Eds.), Advances in National Brand and Private Label Marketing - 3rd International Conference, 2016 (pp. 91 - 94). Springer. https://doi.org/10.1007/978-3-319-39946-1_11
Showing entries 487 - 489 out of 550