Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Chairs & Subject Areas

Studies

Research

News

Studies

Research

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01.09.2023

Research Funding from the European Commission for Katerina Makri

27.09.2022

Emerald Outstanding Paper Award

12.04.2022

Hans B. Thorelli Award

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Publications

Showing entries 1 - 3 out of 558

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Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 41(6), 1100-1117. https://doi.org/10.1111/jpim.12738

Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, [114985]. https://doi.org/10.1016/j.jbusres.2024.114985

Baumgartner, H., De Nisco, A., & Diamantopoulos, A. (2024). Addressing common method variance in country- and destination-image research: Two practical approaches. Journal of Destination Marketing & Management, 33, 1-10. https://doi.org/10.1016/j.jdmm.2024.100906

Showing entries 1 - 3 out of 558

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