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Reimann, O., & Wagner, U. (2016). Why Do Consumers Buy Premium Private Lables? - Some Qualitative Insights. in Global Marketing conference proceeding, Bridging Asia and the World: Global Platform for Interface between Marketing and Management (S. 58 - 59) https://doi.org/10.15444/GMC2016.01.04.01
Mladenow, A., Bauer, C., & Strauss, C. (2015). Crowdsourcing in Logistics: Concepts and Applications Using the Social Crowd. in M. Steinbauer, M. Indrawan-Santiago, G. Anderst-Kotsis, & I. Khalil (Hrsg.), 17th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2015 - Proceedings: Proceedings (S. 244-251). Artikel 30 ACM. https://doi.org/10.1145/2837185.2837242
Hyben, B., Mladenow, A., Novak, N. M., & Strauss, C. (2015). Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. in L. Chen, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015) (S. 402-406). ACM. https://doi.org/10.1145/2837126.2914399
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