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27.09.2022
12.04.2022
Publications
Showing entries 250 - 252 out of 561
Herz, M., & Diamantopoulos, A. (2019). Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.
Akturan, U., Wagner, U., & Pauser, S. (2019). Deviant Behaviors in Ads: A Cross-Cultural Study. In 2019 EMAC Regional Conference Proceedings
Wagner, U., & Strobl, S. (2019). Do consumers' value systems impact their consumption of sustainable groceries? An intercultural study. In Proceedings of the 8th International Conference on Social responsibiltiy, Ethics and Sustainable Business
Showing entries 250 - 252 out of 561