Einzelansicht wiss. MA

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Dipl.-Ök. Dr. Christina Sichtmann, Privatdoz.

T: +43-1-4277-38038

christina.sichtmann@univie.ac.at

https://www.sichtmann.de

Summer term 2024

040008 VO Introduction to Academic Work

040104 KU Special Topics in Marketing: International Marketing Management 2 (MA)

040225 KU Escaping the Midstudycrisis

040517 KU Special Topics in Marketing: International Marketing Management 1 (MA)

Winter term 2023

040025 VO Introduction to Academic Work

040226 KU Escaping the Midstudycrisis

040517 KU Special Topics in Marketing: International Marketing Management 1 (MA)

Summer term 2023

040008 VO Introduction to Academic Work

040192 VO ABWL Marketing I

040225 KU Escaping the Midstudycrisis

Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2023). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031X221143095

Bourdin, D., & Sichtmann, C. (2021). Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. In A. J. Malter, & S. M. Baker (Eds.), 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation (Vol. 32). AMA Educators Proceedings

Bourdin, D., & Sichtmann, C. (2020). The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul (Vol. November 2020, pp. 473-484) https://doi.org/10.15444/GMC2020.04.07.01

Davvetas, V., Diamantopoulos, A., Zaefarian, G., & Sichtmann, C. (2020). Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management, 90, 252-263. https://doi.org/10.1016/j.indmarman.2020.07.016

Sichtmann, C., & Bourdin, D. (2020). The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators. In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83948&The%20Relationship%20between%20Service%20Staff%20Accents%20and

Sichtmann, C. (Editorial Journalist), & Diamantopoulos, A. (Interviewee). (2020). Was Spitzenforscher motiviert Abschlussarbeiten zu betreuen. Multimedia output

Bourdin, D., & Sichtmann, C. (2020). Does an Employee’s Accent Impact Customer Participation in Services? In Academy of International Business (AIB) Annual Meeting https://vimeo.com/432450102

Sichtmann, C. (Editorial Journalist). (2020). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben. Multimedia output, .

Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2019). The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104(Nov), 597-613. https://doi.org/10.1016/j.jbusres.2018.10.025

Sichtmann, C., Davvetas, V., Bleich, J., & Romanyuk, A. (2019). Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference

Sichtmann, C., Davvetas, V., Romanyuk, A., & Bleich, J. (2019). Migrant Customers’ Acculturation and Their Participation in Services. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.

Benoit (née Moeller), S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2019). Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities. Journal of Service Management Research, 3(2), 54-65. https://doi.org/10.15358/2511-8676-2019-2-54

Bourdin, D., & Sichtmann, C. (2019). The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. In Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior

Bourdin, D., & Sichtmann, C. (2019). The Influence of Employee Accent on Customer Participation in Services. In Proceedings of the 10th EMAC Regional Conference

Goebel, P., Reuter, C., Pibernik, R., Sichtmann, C., & Bals, L. (2018). Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management, 62(1), 44-58. https://doi.org/10.1016/j.jom.2018.08.002

Mohan, M., Brown, B. P., Sichtmann, C., & Schöfer, K. (2018). Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management, 72, 59-70. https://doi.org/10.1016/j.indmarman.2018.03.014

Sichtmann, C., & Micevski, M. (2018). Attributions of Service Quality: Immigrant Customers’ Perspective. Journal of Services Marketing, 32(5), 559-569. https://doi.org/10.1108/JSM-06-2017-0212

Sichtmann, C., Micevski, M., & Halkias, G. (2018). Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. In Proceedings of the 47th European Marketing Academy Conference

Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. Paper presented at American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Greece.

Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting

Invited Panel Presentation

Christina Sichtmann (Invited speaker)

26 Jun 2019

Activity: Talks and presentations › Talk or oral contribution › Science to Science

Migrant Customers’ Acculturation and Their Participation in Services

Christina Sichtmann (Speaker)

26 Jun 2019

Activity: Talks and presentations › Talk or oral contribution › Science to Science

Was will ich und wofür stehe ich? Die klare Positionierung als Schlüssel für den Bewerbungsprozess

Christina Sichtmann (Speaker)

3 Jun 2019

Activity: Talks and presentations › Talk or oral contribution › Science to Public

Migrant Customers’ Acculturation and Participation in Host Country Services

Christina Sichtmann (Speaker)

30 May 2019

Activity: Talks and presentations › Talk or oral contribution › Science to Science

Intercultural Service Encounters: The Influence of Service Employees’ Origin on Customer Satisfaction

Christina Sichtmann (Speaker)

7 Nov 2018

Activity: Talks and presentations › Talk or oral contribution › Science to Science

Was will ich und wofür stehe ich? – Die klare Positionierung als Schlüssel für den Bewerbungsprozess

Christina Sichtmann (Speaker)

5 Jun 2018

Activity: Talks and presentations › Talk or oral contribution › Science to Public

Warum kaufen Konsumenten Marken?

Christina Sichtmann (Speaker)

16 Sep 2017

Activity: Talks and presentations › Talk or oral contribution › Science to Public