Dipl.-Ök. Dr. Christina Sichtmann, Privatdoz.
Christina Sichtmann
Davvetas V, Sichtmann C, Saridakis C, Diamantopoulos A. The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing. 2023 Sep;31(3):19-40. Epub 2022 Okt 20. doi: 10.1177/1069031X221143095

Bourdin D, Sichtmann C. Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. in Malter AJ, Baker SM, Hrsg., 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation. Band 32. 2021. (AMA Educators Proceedings).

Bourdin D, Sichtmann C. The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. in Proceedings of the Global Marketing Conference at Seoul. Band November 2020. 2020. S. 473-484 doi: https://doi.org/10.15444/GMC2020.04.07.01

Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management. 2020 Okt;90:252-263. Epub 2020 Aug 5. doi: 10.1016/j.indmarman.2020.07.016



Bourdin D, Sichtmann C. Does an Employee’s Accent Impact Customer Participation in Services? in Academy of International Business (AIB) Annual Meeting. Online. 2020


Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 2019 Nov;104(Nov):597-613. Epub 2018 Okt 16. doi: 10.1016/j.jbusres.2018.10.025

Sichtmann C, Davvetas V, Bleich J, Romanyuk A. Migrant Customers’ Acculturation and Participation in Host Country Services. in Proceedings of the 48th European Marketing Academy Conference. 2019

Sichtmann C, Davvetas V, Romanyuk A, Bleich J. Migrant Customers’ Acculturation and Their Participation in Services. 2019. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.

Benoit (née Moeller) S, Hogreve J, Sichtmann C, Bilstein N. Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities. Journal of Service Management Research. 2019;3(2):54-65. doi: 10.15358/2511-8676-2019-2-54

Bourdin D, Sichtmann C. The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. in Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior. 2019

Bourdin D, Sichtmann C. The Influence of Employee Accent on Customer Participation in Services. in Proceedings of the 10th EMAC Regional Conference. 2019

Goebel P, Reuter C, Pibernik R, Sichtmann C, Bals L. Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management. 2018 Sep;62(1):44-58. doi: 10.1016/j.jom.2018.08.002

Mohan M, Brown BP, Sichtmann C, Schöfer K. Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management. 2018 Jul;72:59-70. Epub 2018 Apr 17. doi: 10.1016/j.indmarman.2018.03.014


Sichtmann C, Micevski M, Halkias G. Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. in Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018

Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. 2018. Beitrag in American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Griechenland.

Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. in Academy of International Business (AIB) Annual Meeting. Minneapolis. 2018

Invited Panel Presentation

Christina Sichtmann (Invited speaker)

26 Juni 2019

Aktivität: VorträgeVortragScience to Science


Migrant Customers’ Acculturation and Their Participation in Services

Christina Sichtmann (Vortragende*r)

26 Juni 2019

Aktivität: VorträgeVortragScience to Science


Was will ich und wofür stehe ich? Die klare Positionierung als Schlüssel für den Bewerbungsprozess

Christina Sichtmann (Vortragende*r)

3 Juni 2019

Aktivität: VorträgeVortragScience to Public


Migrant Customers’ Acculturation and Participation in Host Country Services

Christina Sichtmann (Vortragende*r)

30 Mai 2019

Aktivität: VorträgeVortragScience to Science


Intercultural Service Encounters: The Influence of Service Employees’ Origin on Customer Satisfaction

Christina Sichtmann (Vortragende*r)

7 Nov. 2018

Aktivität: VorträgeVortragScience to Science



Warum kaufen Konsumenten Marken?

Christina Sichtmann (Vortragende*r)

16 Sep. 2017

Aktivität: VorträgeVortragScience to Public


Paying for a Higher Workload?

Christina Sichtmann (Vortragende*r)

29 Nov. 2012

Aktivität: VorträgeVortragAndere




Extending Service Brands - Does the Extension Category Matter?

Christina Sichtmann (Vortragende*r)

17 Feb. 2012

Aktivität: VorträgeVortragAndere


Beyond the Parent Brand: Does the Country-of-Origin Affect Brand Extension Success

Christina Sichtmann (Vortragende*r)

24 Mai 2011

Aktivität: VorträgeVortragAndere




Quality Management and International Performance: An Analysis for B-to-B Services

Christina Sichtmann (Vortragende*r)

8 Aug. 2008

Aktivität: VorträgeVortragAndere


International Performance of B-to-B Services: The Role of Quality Management

Christina Sichtmann (Vortragende*r)

27 Mai 2008

Aktivität: VorträgeVortragAndere


Institut für Marketing und International Business

Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.637

T: +43-1-4277-38038

christina.sichtmann@univie.ac.at