Dipl.-Ök. Dr. Christina Sichtmann, Privatdoz.
Sommersemester 2023
040192 VO ABWL Marketing I
Wintersemester 2022
Sommersemester 2022
040192 VO ABWL Marketing I
040214 SE Masterarbeitskonversatorium
040882 KU International Marketing Simulation (MA)
Bourdin D, Sichtmann C. Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. in Malter AJ, Baker SM, Hrsg., 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation. Band 32. 2021. (AMA Educators Proceedings).
Bourdin D, Sichtmann C. The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. in Proceedings of the Global Marketing Conference at Seoul. Band November 2020. 2020. S. 473-484 https://doi.org/10.15444/GMC2020.04.07.01
Davvetas V, Diamantopoulos A, Zaefarian G, Sichtmann C. Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management. 2020 Okt;90:252-263. https://doi.org/10.1016/j.indmarman.2020.07.016
Sichtmann C, Bourdin D. The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators. in Proceedings of the 11th EMAC Regional Conference. 2020
Sichtmann C (Redakteur*in), Diamantopoulos A (Interviewpartner*in). Was Spitzenforscher motiviert Abschlussarbeiten zu betreuen 2020.
Bourdin D, Sichtmann C. Does an Employee’s Accent Impact Customer Participation in Services? in Academy of International Business (AIB) Annual Meeting. Online. 2020
Sichtmann C (Redakteur*in). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben iTunes, Spotify, Blog: . 2020.
Sichtmann C, Davvetas V, Diamantopoulos A. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research. 2019 Nov;104(Nov):597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Sichtmann C, Davvetas V, Bleich J, Romanyuk A. Migrant Customers’ Acculturation and Participation in Host Country Services. in Proceedings of the 48th European Marketing Academy Conference. 2019
Sichtmann C, Davvetas V, Romanyuk A, Bleich J. Migrant Customers’ Acculturation and Their Participation in Services. 2019. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.
Benoit (née Moeller) S, Hogreve J, Sichtmann C, Bilstein N. Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities. Journal of Service Management Research. 2019;3(2):54-65. https://doi.org/10.15358/2511-8676-2019-2-54
Bourdin D, Sichtmann C. The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. in Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior. 2019
Bourdin D, Sichtmann C. The Influence of Employee Accent on Customer Participation in Services. in Proceedings of the 10th EMAC Regional Conference. 2019
Goebel P, Reuter C, Pibernik R, Sichtmann C, Bals L. Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management. 2018 Sep;62(1):44-58. https://doi.org/10.1016/j.jom.2018.08.002
Mohan M, Brown BP, Sichtmann C, Schöfer K. Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management. 2018 Jul;72:59-70. https://doi.org/10.1016/j.indmarman.2018.03.014
Sichtmann C, Micevski M. Attributions of Service Quality: Immigrant Customers’ Perspective. Journal of Services Marketing. 2018;32(5):559-569. https://doi.org/10.1108/JSM-06-2017-0212
Sichtmann C, Micevski M, Halkias G. Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. in Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. 2018. Beitrag in American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Griechenland.
Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. in Academy of International Business (AIB) Annual Meeting. Minneapolis. 2018
Sichtmann C, Micevski M, Artner S. Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. 2017. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Invited Panel Presentation
Christina Sichtmann (Invited speaker)
26 Juni 2019
Aktivität: Vorträge › Vortrag › Science to Science
Migrant Customers’ Acculturation and Their Participation in Services
Christina Sichtmann (Vortragende*r)
26 Juni 2019
Aktivität: Vorträge › Vortrag › Science to Science
Was will ich und wofür stehe ich? Die klare Positionierung als Schlüssel für den Bewerbungsprozess
Christina Sichtmann (Vortragende*r)
3 Juni 2019
Aktivität: Vorträge › Vortrag › Science to Public
Migrant Customers’ Acculturation and Participation in Host Country Services
Christina Sichtmann (Vortragende*r)
30 Mai 2019
Aktivität: Vorträge › Vortrag › Science to Science
Intercultural Service Encounters: The Influence of Service Employees’ Origin on Customer Satisfaction
Christina Sichtmann (Vortragende*r)
7 Nov. 2018
Aktivität: Vorträge › Vortrag › Science to Science
Was will ich und wofür stehe ich? – Die klare Positionierung als Schlüssel für den Bewerbungsprozess
Christina Sichtmann (Vortragende*r)
5 Juni 2018
Aktivität: Vorträge › Vortrag › Science to Public
Warum kaufen Konsumenten Marken?
Christina Sichtmann (Vortragende*r)
16 Sep. 2017
Aktivität: Vorträge › Vortrag › Science to Public
Paying for a Higher Workload?
Christina Sichtmann (Vortragende*r)
29 Nov. 2012
Aktivität: Vorträge › Vortrag › Andere
Do Perceived Brand Globalness and Country-of-Origin Affect the Success of Brand Extensions?
Christina Sichtmann (Vortragende*r)
22 Mai 2012
Aktivität: Vorträge › Vortrag › Andere
Paying for a Higher Workload? An Experimental Investigation of the Relationship between Customer's Co-Production and Willingness to Pay
Christina Sichtmann (Vortragende*r)
22 Mai 2012
Aktivität: Vorträge › Vortrag › Andere
Extending Service Brands - Does the Extension Category Matter?
Christina Sichtmann (Vortragende*r)
17 Feb. 2012
Aktivität: Vorträge › Vortrag › Andere
Beyond the Parent Brand: Does the Country-of-Origin Affect Brand Extension Success
Christina Sichtmann (Vortragende*r)
24 Mai 2011
Aktivität: Vorträge › Vortrag › Andere
Forecasting Willingness-to-Pay with Direct Price Elicitation: Can Consumer Characteristics Explain Variations in Accuracy?
Christina Sichtmann (Vortragende*r)
16 Sep. 2010
Aktivität: Vorträge › Vortrag › Andere
The Relevance of Parent Brand Attributes for the Evaluation of Product-to-Service Brand Extensions
Christina Sichtmann (Vortragende*r)
26 Mai 2009
Aktivität: Vorträge › Vortrag › Andere
Quality Management and International Performance: An Analysis for B-to-B Services
Christina Sichtmann (Vortragende*r)
8 Aug. 2008
Aktivität: Vorträge › Vortrag › Andere
International Performance of B-to-B Services: The Role of Quality Management
Christina Sichtmann (Vortragende*r)
27 Mai 2008
Aktivität: Vorträge › Vortrag › Andere
Institut für Marketing und International Business
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1090 Wien
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