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Showing entries 16 - 18 out of 580
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuscript in preparation. Web publication
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Vardarsuyu, M., Papadopoulos, S.-C., Matarazzo, M., & Diamantopoulos, A. (2025). Consumer xenocentrism: a systematic literature review. International Marketing Review, 42(5).
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Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
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Showing entries 16 - 18 out of 580