News
Studies
Research
Publications
Showing entries 79 - 81 out of 531
Glaser, M., Malyar, A., Karrenberg, L., Jirasek, M., & Windsperger, J. (2021). Nurture the Business Relationship before Resting on the Laurels of Trust: Exchange, Relationship Quality, Franchisee Satisfaction and the Moderating Role of Trust. Proceedings Annual Conference of the International Society of Franchising
Montanari, M. G., Diamantopoulos, A., & Giraldi, J. (2021). Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference
Michaelidou, N., Micevski, M., & Halkias, G. (2021). How Do International Advertisers Use Consumer Culture Positioning Strategies? A Cross-National, Cross-Category Approach. International Marketing Review, 38(2), 367-386. https://doi.org/10.1108/IMR-05-2020-0101
Showing entries 79 - 81 out of 531