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Showing entries 445 - 447 out of 530
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Davvetas, V. (2016). Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.
Wagner, U. (2016). Islamic Marketing, Some Thoughts. In Nestorovic (Ed.), Islamic Marketing, Understanding the Socio-Economic, Cultural and Politico-Legal Environment
Salzberger, T., Sarstedt, M., & Diamantopoulos, A. (2016). Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not. European Journal of Marketing, 50(11), 1942-1952. https://doi.org/10.1108/EJM-10-2016-0547
Showing entries 445 - 447 out of 530