Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study

Autor(en)

Sandra Pauser, Claus Ebster, Udo Wagner

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Publikationsdatum

2016

Peer-reviewed

Ja

ÖFOS 2012

502019 Marketing

Schlagwörter

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/charismatic-selling-the-impact-of-a-charismatic-salesperson-on-customers-approach-behaviors-in-personal-selling--an-experimental-study(93302760-1892-4a9a-ba67-d687f4f37e5e).html