The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report

Author(s)

Vesna Zabkar, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Arnd Florack

Organisation(s)

Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology

External organisation(s)

University of Sarajevo, University of Ljubljana

Publication date

2016

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/the-impact-of-consumer-personality-traits-on-global-brand-purchase-intentions-a-fourcountry-balkan-report(e580f510-5fd4-44d3-881b-2ae0cc09337b).html