Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study
- Author(s)
- Sandra Pauser, Claus Ebster, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/93302760-1892-4a9a-ba67-d687f4f37e5e