This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements

Author(s)

Matthias Glaser, Heribert Reisinger

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

11-2019

Peer reviewed

Yes

Austrian Fields of Science 2012

502019 Marketing

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/this-is-personal-now-comparing-the-use-of-celebrities-and-unknown-actors-in-narrative-advertisements(2d5c526a-9b15-4048-9e5b-115347f3c0a0).html