Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes
- Author(s)
- Ilona Szöcs, Milena Micevski
- Organisation(s)
- Department of Marketing and International Business
- Publication date
- 2023
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/consumer-responses-to-brands-responsible-behavior-an-investigation-through-the-lens-of-ambivalent-brand-stereotypes(1a7598a1-4412-4578-b915-10ae347e9f26).html