Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes
- Autor(en)
- Ilona Szöcs, Milena Micevski
- Organisation(en)
- Institut für Marketing und International Business
- Publikationsdatum
- 2023
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502019 Marketing
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/consumer-responses-to-brands-responsible-behavior-an-investigation-through-the-lens-of-ambivalent-brand-stereotypes(1a7598a1-4412-4578-b915-10ae347e9f26).html