When Food Co-Branding Backfires: The Overexpectation Effect
- Author(s)
- Marion Garaus, Elisabeth Wolfsteiner, Arnd Florack
- Organisation(s)
- Department of Occupational, Economic and Social Psychology
- Journal
- Foods
- Volume
- 11
- No. of pages
- 13
- ISSN
- 2304-8158
- DOI
- https://doi.org/10.3390/foods11142136
- Publication date
- 07-2022
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501021 Social psychology
- Keywords
- ASJC Scopus subject areas
- Health(social science), Food Science, Health Professions (miscellaneous), Plant Science, Microbiology
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/when-food-cobranding-backfires-the-overexpectation-effect(2990efa0-8052-4399-9bfd-207d93070a01).html