Recent Publications (since 2015)
Showing entries 101 - 120 out of 530
2021
Kholodylo, M., & Strauss, C. (2021). How Can Digital Games Recommender Systems Improve for Their Content Creators. In E. Pardede, & M. Indrawan-Santiago (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 34-39). Association for Computing Machinery (ACM). ACM International Conference Proceeding Series https://doi.org/10.1145/3487664.3487670
Wagner, U. (2021). Kundenbindungsprogramme aus der Sicht des Marketings. In S. Kirchmayr-Schliesselberger, M. Miernicki, A. Weilinger, & A. Wimmer (Eds.), Handbuch Kundenbindungs- und Loyalitätsprogramme (1 ed., pp. 23-37). Facultas.
Akbari, K., & Wagner, U. (2021). Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions. Schmalenbach Business Review (SBR), 73(2), 243 - 271. https://doi.org/10.1007/s41471-021-00110-y
Wagner, U., Jacob, I. C., Khanna, M., & Rai, K. A. (2021). Possession Attachment toward Global Brands: How the "World of Barbie" is Shaping the Mindsets of Millennial Girls. Journal of International Consumer Marketing, 33(4), 434-451. https://doi.org/10.1080/08961530.2020.1813671
Strauss, C. (2021). Preface. In C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications 32nd International Conference, DEXA 2021 Virtual Event, September 27–30, 2021 Proceedings, Part II (Vol. 12924 LNCS, pp. v-vi). Springer. Lecture Notes in Computer Science
Strauss, C. (2021). Preface. In C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications 32nd International Conference, DEXA 2021 Virtual Event, September 27–30, 2021 Proceedings, Part I (Vol. 12923 LNCS, pp. v-vi). Springer. Lecture Notes in Computer Science
Hafner, P., Voelz, A., & Strauss, C. (2021). Smart Retailing Technologies to counter current Retail Challenges - An Assessment of Impacts. In E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 586-595). ACM. Information Integration and Web-based Applications & Services : Proceedings of the ... International Conference on Information Integration and Web-based Applications & Services https://doi.org/10.1145/3487664.3487808
Diamantopoulos, A., Matarazzo, M., Montanari, M. G., & Petrychenko, A. (2021). The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research, 135, 749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Neudoerfer, F., Mladenow, A., & Strauss, C. (2021). Urban Crowd-Logistics - Monetary compensation and willingness to work as occasional driver. Procedia Computer Science, 184, 508-515. https://doi.org/10.1016/j.procs.2021.03.064
Nguyen, H. S., Mladenow, A., Strauss, C., & Auer-Srnka, K. (2021). Voice Commerce: Anthropomorphism Using Voice Assistants. In E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 434-442). ACM. Information Integration and Web-based Applications & Services : Proceedings of the ... International Conference on Information Integration and Web-based Applications & Services https://doi.org/10.1145/3487664.3487724
Wagner, U., & Charinsarn, A. R. (2021). What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation. Journal of International Consumer Marketing, 33(1), 1-18. https://doi.org/10.1080/08961530.2020.1741483
2020
Halkias, G., & Diamantopoulos, A. (2020). Universal Dimensions of Individuals' Perception: Revisiting the Operationalization of Warmth and Competence with a Mixed-Method Approach. International Journal of Research in Marketing, 37(4), 714-736. https://doi.org/10.1016/j.ijresmar.2020.02.004
Philipp, R., Mladenow, A., Strauss, C., & Voelz, A. (2020). Machine Learning as a Service: Challenges in Research and Applications. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), Proceedings of the 22nd International Conference on Information Integration and Web-based Applications& Services (iiWAS2020): Nov. 30 -Dec. 2. 2020 Chiang Mai, Thailand (pp. 396-406). ACM. ACM International Conference Proceeding Series (ICPS) https://doi.org/10.1145/3428757.3429152
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile payment: Classic approaches to promote consumer adoption. ACM International Conference Proceedings Series, 84-93. https://doi.org/10.1145/3428690.3429182
Raff, A., Mladenow, A., & Strauss, C. (2020). Music Discovery as Differentiation Strategy for Streaming Providers. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services (pp. 476-480). ACM. ACM International Conference Proceeding Series (ICPS) https://doi.org/10.1145/3428757.3429151
Poecze, F., & Strauss, C. (2020). Social Capital on Social Media — Concepts, Measurement Techniques and Trends in Operationalization. Information, 11(11), 1-16. [515]. https://doi.org/10.3390/info11110515
Dewsnap, B., Micevski, M., Cadogan, J., & Kadic-Maglajlic, S. (2020). Flexibility in Marketing & Sales Interfacing Processes. Industrial Marketing Management, 91(November), 285-300. https://doi.org/10.1016/j.indmarman.2020.09.005
Bourdin, D., & Sichtmann, C. (2020). The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul (Vol. November 2020, pp. 473-484) https://doi.org/10.15444/GMC2020.04.07.01
Schleef, M., Steinlechner, J., Stummer, C., & Strauss, C. (2020). Cooperation Between Performance and Innovation Engine: An Exploratory Study of Digital Innovation Labs in Family Business. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: CDVE 2020 (Vol. 12341, pp. 249-259). Springer. Lecture Notes in Computer Science https://doi.org/10.1007/978-3-030-60816-3_28
Garaus, M., & Halkias, G. (2020). One Color Fits All: Product Category Color Norms and (A)typical Package Colors. Review of Managerial Science, 14(5), 1077–1099. https://doi.org/10.1007/s11846-018-0325-9
Showing entries 101 - 120 out of 530