Recent Publications (since 2015)
Showing entries 101 - 120 out of 597
2022
Galizzi, G., & Plakoyiannaki, E. (2022). The Dark Side of Network Embeddedness in International Business: A Systematic Review and Integrative Framework. In Proceedings of the 10th International Conference on Contemporary Marketing Issues (ICCMI)
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, E., & Barbieri, E. (2022). A bargaining and property rights perspective on the Belt and Road Initiative: Cases from the Italian port system. Journal of International Business Policy, 5(2), 172-193. https://doi.org/10.1057/s42214-021-00122-9
Poecze, F., Ebster, C., & Strauss, C. (2022). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing, 26(3), 901–910. https://doi.org/10.1007/s00779-019-01361-7
Akbari, K., & Wagner, U. (2022). Erratum on the pay as you wish model by Chen et al. (2017). Marketing Science: the marketing journal of INFORMS, 41(3), 657. https://doi.org/10.1287/mksc.2021.1319
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2022). Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. In Proceedings of the 51st Annual Conference of the European Marketing Academy
Mainolfi, G., Diamantopoulos, A., De Nisco, A., Oduro, S., & Milivojevic, D. (2022). Country Stereotypes as Mediators of the Countervailing Influences of Consumer Xenocentrism and Animosity on Purchase Behaviors. In Proceedings of the 51st Annual Conference of the European Marketing Academy
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. In Proceedings of the 51st Annual Conference of the European Marketing Academy
Plakoyiannaki, E., Stavraki, G., & Tsapi, V. (2022). The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research, 25(2), 256-271. https://doi.org/10.1108/QMR-09-2021-0119
Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. https://doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
Wagner, U., Weitzl, W. J., & Pichler, C. (2022). A question of perspective: Attribute and goal framing of Webcare responses. 14-15. Paper presented at 7th French-Austrian-German Workshop on Consumer Behavior, Saarbrücken, Germany.
Misischia, C. V., Pöcze, F., & Strauss, C. (2022). Chatbots in customer service: Their relevance and impact on service quality. Procedia Computer Science, 201, 421-428. https://doi.org/10.1016/j.procs.2022.03.055
Kotsis, G., Wacha, T., & Strauss, C. (2022). Collaborating with Newcomers – An Empirical Usability Study on Zoom. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: 19th International Conference, CDVE 2022, Virtual Event, September 25–28, 2022, Proceedings (pp. 147-157). Springer. https://doi.org/10.1007/978-3-031-16538-2_15
Glaser, M., & Reisinger, H. (2022). Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 51(2), 188-205. https://doi.org/10.1080/00913367.2021.1973623
Wagner, U., & Ruhm, R. (2022). Effects of Acoustic Stimuli Complementing Out-Of-Home Advertising. Marketing ZFP - Journal of Research and Management, 44(1), 23.
Voelz, A., Hafner, P., & Strauss, C. (2022). Expert Opinions on Smart Retailing Technologies and Their Impacts. Journal of Data Intelligence, 3(2), 278–296. https://doi.org/10.26421/JDI3.2-5
Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In Studies in Systems, Decision and Control (pp. 601-617). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-77916-0_19
Auer-Srnka, K., & Zotlöterer, P. R. (2022). Kundenbindung in B2B-Märkten am Beispiel der It-Branche in Österreich. In S. Kirchmayr, M. Miernicki, A. Weilinger, & A. Wimmer (Eds.), Handbuch Kundenbindungs- und Loyalitätsprogramme (1. Auflage ed., pp. 37-57). Facultas.
Hasko, R., Hasko, O., Strauss, C., & Vyshnevska, S. (2022). MEdOps - Medical Education with Emphasis on Robotics. In N. Shakhovska, S. Chretien, I. Izonin, & J. Campos (Eds.), IDDM 2022 Informatics & Data-Driven Medicine: Proceedings of the 5th International Conference on Informatics & Data-Driven Medicine (Vol. 3302, pp. 266-271) https://ceur-ws.org/Vol-3302/short13.pdf
Galizzi, G., & Plakoyiannaki, E. (2022). Network (Over)embeddedness in International Business: A Systematic Review and Integrative Framework. In Proceedings of the 48th EIBA Annual Conference 2022
Showing entries 101 - 120 out of 597