Recent Publications (since 2015)
Showing entries 241 - 260 out of 562
2019
Tkachenko, R., Mishchuk, O., Izonin, I., Kryvinska, N., & Stoliarchuk, R. (2019). A Non-Iterative Neural-Like Framework for Missing Data Imputation. Procedia Computer Science, 155(155), 319-326. https://doi.org/10.1016/j.procs.2019.08.046
Izonin, I., Kryvinska, N., Tkachenko, R., & Zub, K. (2019). An Approach towards Missing Data Recovery within IoT Smart System. Procedia Computer Science, 155(155), 11-18. https://doi.org/10.1016/j.procs.2019.08.006
Izonin, I., Kryvinska, N., Tkachenko, R., Zub, K., & Vitynskyi, P. (2019). An Extended-Input GRNN and its Application. Procedia Computer Science, 160, 578-583. https://doi.org/10.1016/j.procs.2019.11.044
Pauser, S., & Wagner, U. (2019). Barrier-Free Communication: Assessing the Comprehensibility, physical appearance, and acceptance of sign language avatars. In Proceedings of the 10th EMAC CEE Regional Conference
Tkachenko, L., Tkachenko, P., Izonin, I., Vitynskyi, P., Kryvinska, N., & Tsymbal, Y. (2019). Committee of the Combined RBF-SGTM Neural-Like Structures for Prediction Tasks. 267-277.
Halkias, G., Kousi, S., & Micevski, M. (2019). Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity. In Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference
Micevski, M., Erdbrügger, J., & Diamantopoulos, A. (2019). Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. In Proceedings of the 48th European Marketing Academy Conference
Wagner, U., Steiner, E., Hartmann, C., & Braun, K. (2019). Crossmodal correspondences between color, smell and texture - Investigating sensory attributes of a body lotion. In French-Austrian-German Workshop on consumer Behavior - Proceedings
Kryvinska, N., & Greguš, M. (Eds.) (2019). Data-Centric Business and Applications: Evolvements in Business Information Processing and Management . Springer. Lecture Notes on Data Engineering and Communications Technologies Vol. 20 https://doi.org/10.1007%2F978-3-319-94117-2
Herz, M., & Diamantopoulos, A. (2019). Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.
Akturan, U., Wagner, U., & Pauser, S. (2019). Deviant Behaviors in Ads: A Cross-Cultural Study. In 2019 EMAC Regional Conference Proceedings
Wagner, U., & Strobl, S. (2019). Do consumers' value systems impact their consumption of sustainable groceries? An intercultural study. In Proceedings of the 8th International Conference on Social responsibiltiy, Ethics and Sustainable Business
Michaelidou, N., Micevski, M., Kadić-Maglajlić, S., Budhathoki, T., & Sarkar, S. (2019). Does Non-Profit Brand Image Mean the Same Across Cultures? An Exploratory Evaluation of Non-Profit Brand Image in Three Countries. International Marketing Review, 36(6), 979-995. https://doi.org/10.1108/IMR-10-2018-0284
Wagner, U., & Charinsarn, A. (2019). Does supplementing nonconventional lettering on product packages influence consumers' evaluations. In Conference Proceedings - 48th EMAC Conference
Stocchi, L., Michaelidou, N., & Micevski, M. (2019). Drivers and Outcomes of Branded Mobile App Usage Intention. Journal of Product & Brand Management, 28(1), 28-49. https://doi.org/10.1108/JPBM-02-2017-1436
Glaser, M. (2019). Enhancing Persuasive Potential of Narrative Advertisements by Reducing Reactance. Paper presented at 32nd EMAC Doctoral Colloquium, Hamburg, Germany.
Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Greguš, M. (2019). Equity crowdfunding in real estate. 155-161. Paper presented at 7th International Conference on Future Internet of Things and Cloud , Istanbul, Turkey.
Michaelidou, N., Micevski, M., & Halkias, G. (2019). Factors Affecting Consumer Responses to Brand Advertising on Social Media. In Proceedings of the Academy of Marketing Sciene Annual Conference
Pauser, S., & Wagner, U. (2019). First Impressions Matter: Investigating Thin Slices of Sales Behaviours Using Real-Time-Response Measurement. In Conference Proceedings EMAC 2019
Showing entries 241 - 260 out of 562