Recent Publications (since 2015)
Showing entries 421 - 440 out of 597
2017
Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Paper presented at 39th Annual ISMS Marketing Science Conference, United States.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. In Proceedings of the 46th European Marketing Academy Conference
Seo, Y., Choi, Y. K., & Wagner, U. (2017). Cross-cultural Luxury Advertising: CLT and Functional Attitudes. In Proceedings of the ANZMAC Conference 2017
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2017). Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? In Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Micevski, M., & Artner, S. (2017). Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Choi, Y. K., Seo, Y., & Wagner, U. (2017). Effective luxury brand advertising for social media: message arguments, social ties, and culture. In Proceedings of the 2017 Global Fashion Management Conference (pp. 85).
Mladenow, A., & Strauss, C. (2017). Eine kombinierte Web Usability Methode für Start-Up Unternehmen. In M. Eibl, & M. Gaedke (Eds.), 47. Jahrestagung der Gesellschaft fur Informatik, Informatik 2017 (Vol. P275, pp. 2335-2342). Gesellschaft für Informatik e.V.. https://doi.org/10.18420/in2017_236, https://doi.org/10.18420/in2017_236
Buerger, B., Mladenow, A., & Strauss, C. (2017). Equity Crowdfunding Market: Assets and Drawbacks. In International Conference Information Systems 2017 Special Interest Group on Big Data Proceedings (pp. 1-5). Article 6 AISeL.
Sichtmann, C., Schöfer, K., Blut, M., & Kemp, C. J. (2017). Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers. European Journal of Marketing, 51(1), 200-218. https://doi.org/10.1108/EJM-08-2013-0460
Wagner, U. (2017). Foreword. In S. Dash, A. Goyal, D. D. Gupta, & K. B. Gupta (Eds.), Reaching Consumers of Emerging Markets: Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board
Davvetas, V., & Halkias, G. (2017). Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2017). How Far Can They Go? An Analysis of International Performance in Micromultinational Enterprises and Exporting SMEs. In BAM2017 Conference Proceedings
Pauser, S., & Wagner, U. (2017). How to increase a salesperson's charisma: Assessing the influence of charisma on customer responses. In Proceedings for the French-Austrian-German Workshop on Consumer Behaviour
Akbari, K., Wolfsteiner, E., & Wagner, U. (2017). "I am excited, thus I pay more!" Emotions and Pay What You Want. In Conference Proceedings - 46th EMAC Conference
Bollen, K. A., & Diamantopoulos, A. (2017). In Defense of Causal-Formative Indicators: A Minority Report. Psychological Methods, 22(3), 581-596. https://doi.org/10.1037/met0000056
Wagner, U., & Schaffhauser-Linzatti, M. (Eds.) (2017). Langfristige Perspektiven und Nachhaltigkeit in der Rechnungslegung. Springer Gabler. https://doi.org/10.1007/978-3-658-14877-5
Halkias, G., Micevski, M., & Herz, M. (2017). Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase. In Proceedings of the 8th European Marketing Academy Regional Conference
Diamantopoulos, A., & Wagner, U. (2017). Looking Back at the 2nd EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 18.
Diamantopoulos, A., & Davydova, O. (2017). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. In Proceedings of the 8th European Marketing Academy Regional Conference
Showing entries 421 - 440 out of 597