Recent Publications (since 2015)
Showing entries 421 - 440 out of 530
2016
Michaelidou, N., & Micevski, M. (2016). Are you Watching Me? The Ethics of Social Media Research. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2016). Attention to Country of Origin Information. Paper presented at Association for Consumer Research Conference (ACR 2016), Berlin, Germany.
Makarova, T., Mladenow, A., & Strauss, C. (2016). Barrierefreiheit im Internet und Suchmaschinenranking: eine empirische Untersuchung. In H. C. Mayr, & M. Pinzger (Eds.), Informatik 2016 - Proceedings: 26.-30. September 2016 Klagenfurt, Österreich (pp. 1071-1085). Gesellschaft für Informatik e.V.. GI-Edition : lecture notes in informatics Proceedings Vol. 259
Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A., & Florack, A. (2016). Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality. Paper presented at 3rd AIB-CEE Chapter Conference, Prag, Czech Republic.
Pauser, S., Wagner, U., & Ebster, C. (2016). Charismatic selling: An investigation of charismatic nonverbal behaviors in personal selling. Paper presented at Global Marketing Conference 2016, Hongkong, China.
Pauser, S., Ebster, C., & Wagner, U. (2016). Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study. Paper presented at 45th European Marketing Academy Conference (EMAC 2016), Oslo, Norway.
Bursuk, I., Mladenow, A., & Strauss, C. (2016). Co-Founder Search for Tech Start-ups in Europe: An empirical study. First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Austria.
Sichtmann, C., Benoit, S., & Hartmann, J. (2016). Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive -Compatible Measurement Approaches. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Balabanis, G., & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58-77. https://doi.org/10.1509/jim.15.0138
Akbari, K., & Wagner, U. (2016). Customer Approval of Probabilistic Price Promotions. Paper presented at 7th European Marketing Academy Regional Conference, Sarajevo, Bosnia and Herzegovina.
Pauser, S. (2016). Customer Reactions to Responsible Business Practices: An Investigation of SMEs Across Industries. Paper presented at Conference on Business Ethics and Competitiveness in SMEs, Wien, Austria.
del Campo, C., Pauser, S., Steiner, E., & Vetschera, R. (2016). Decision making styles and the use of heuristics in decision making. Journal of Business Economics, 86(4), 389-412. https://doi.org/10.1007/s11573-016-0811-y
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Obradovic, J. (2016). Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Steiner, E., & Wagner, U. (2016). Einfluss amodaler, sensorischer Verpackungsinformationen auf Assoziationen zum betreffenden Produkt. Marketing ZFP - Journal of Research and Management , 38(3), 119 - 134. https://doi.org/10.15358/0344-1369-2016-3-119
Gomez Diaz, L., & Diamantopoulos, A. (2016). Emotions Generated by Country Stereotypes: A Facial Coding Approach. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Benoit (née Moeller), S., Bilstein, N., Hogreve, J., & Sichtmann, C. (2016). Explaining Social Exchanges in Information-Based Online Communities (IBOCs). Journal of Service Management, 27(4), 460-480. https://doi.org/10.1108/JOSM-09-2015-0287
Wagner, U., Reisinger, H., & Schwand, C. (Eds.) (2016). Fallstudien aus der österreichischen Marketingpraxis 7. (1 ed.) Facultas.
Barokova, A., Kryvinska, N., & Strauss, C. (2016). From Traditional Services to eServices: a Business Value Analysis. Paper presented at International Conference Information Systems 2016, Dublin, Ireland.
Wagner, U., & Eberhardsteiner, L. (2016). Grocery shopping in traditional retail outlets and online: are there differences?. Paper presented at Conference on Emerging Markets 2016, Bangkok, Thailand.
Showing entries 421 - 440 out of 530