Recent Publications (since 2015)
Showing entries 361 - 380 out of 530
2017
Buerger, B., Mladenow, A., & Strauss, C. (2017). Equity Crowdfunding Market: Assets and Drawbacks. In International Conference Information Systems 2017 Special Interest Group on Big Data Proceedings (pp. 1-5). [6] AISeL.
Sichtmann, C., Schöfer, K., Blut, M., & Kemp, C. J. (2017). Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers. European Journal of Marketing, 51(1), 200-218. https://doi.org/10.1108/EJM-08-2013-0460
Wagner, U. (2017). Foreword. In S. Dash, A. Goyal, D. D. Gupta, & K. B. Gupta (Eds.), Reaching Consumers of Emerging Markets: Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board
Davvetas, V., & Halkias, G. (2017). Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Stoian, M-C., Dimitratos, P., & Plakoyiannaki, M. E. (2017). How Far Can They Go? An Analysis of International Performance in Micromultinational Enterprises and Exporting SMEs. In BAM2017 Conference Proceedings
Pauser, S., & Wagner, U. (2017). How to increase a salesperson's charisma: Assessing the influence of charisma on customer responses. In Proceedings for the French-Austrian-German Workshop on Consumer Behaviour
Akbari, K., Wolfsteiner, E., & Wagner, U. (2017). "I am excited, thus I pay more!" Emotions and Pay What You Want. In Conference Proceedings - 46th EMAC Conference
Bollen, K. A., & Diamantopoulos, A. (2017). In Defense of Causal-Formative Indicators: A Minority Report. Psychological Methods, 22(3), 581-596. https://doi.org/10.1037/met0000056
Wagner, U., & Schaffhauser-Linzatti, M. (Eds.) (2017). Langfristige Perspektiven und Nachhaltigkeit in der Rechnungslegung. Springer Gabler. https://doi.org/10.1007/978-3-658-14877-5
Halkias, G., Micevski, M., & Herz, M. (2017). Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase. In Proceedings of the 8th European Marketing Academy Regional Conference
Diamantopoulos, A., & Wagner, U. (2017). Looking Back at the 2nd EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 18.
Diamantopoulos, A., & Davydova, O. (2017). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. In Proceedings of the 8th European Marketing Academy Regional Conference
Bollen, K. A., & Diamantopoulos, A. (2017). Notes on Measurement Theory for Causal-Formative Indicators: A Reply to Hardin. Psychological Methods, 22(3), 605-608. https://doi.org/10.1037/met0000149
Brasseur, T. M., Mladenow, A., & Strauss, C. (2017). Open business model innovation: Literature review and agenda for future research. Business Informatics, 4(42), 7-16. https://doi.org/10.17323/1998-0663.2017.4.7.16
Wagner, U. (2017). Otto Altenburger - eine Würdigung. In U. Wagner, & M. Schaffhauser-Linzatti (Eds.), Langfristige Perspektiven und Nachhaltigkeit in der Rechnungslegung (pp. 1 -9). Springer.
Davvetas, V., Diamantopoulos, A., & Liu, L. (2017). “Removing the Halo”: Why, When and How Regret Anticipation Helps Local Brands. In Proceedings of the 46th European Marketing Academy Conference
Kadić-Maglajlić, S., Boso, N., & Micevski, M. (2017). Role of Cross-Functional Goal Alignment and Emotional Labor in Linking Internal Marketing to Customer Satisfaction. In Proceedings of the 46th European Marketing Academy Conference
Micevski, M., Kadić-Maglajlić, S., Boso, N., Dewsnap, B., & Cadogan, J. (2017). Sales Intrafunctional Flexibility: Its Relationship to Performance and Moderating Effects of Customer Orientation and Role Stressors. In Proceedings of the 8th European Marketing Academy Regional Conference
Halkias, G., & Kokkinaki, F. (2017). Schema Strength, Processing Opportunity, and the Rewarding Nature of Incongruity Resolution in Advertising. International Journal of Advertising , 36(3), 415-438. https://doi.org/10.1080/02650487.2016.1169579
Showing entries 361 - 380 out of 530