Recent Publications (since 2015)
Showing entries 341 - 360 out of 610
2018
Stavraki, G., Plakoyiannaki, E., & Clarke, J. (2018). The appropriation cycle: novice and expert consumers. European Journal of Marketing, 52(9-10), 1886-1908. https://doi.org/10.1108/EJM-08-2017-0527
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2018). International SME Co-Creation, Knowledge Enhancement and New Product Development: How Do They Matter for Performance? In BAM2018 Conference Proceedings
Goebel, P., Reuter, C., Pibernik, R., Sichtmann, C., & Bals, L. (2018). Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management, 62(1), 44-58. https://doi.org/10.1016/j.jom.2018.08.002
Buerger, B., Mladenow, A., Novak, N. M., & Strauss, C. (2018). Equity crowdfunding: Quality signals for online-platform projects and supporters’ motivations. In Research and Practical Issues of Enterprise Information Systems - 12th IFIP WG 8.9 Working Conference, CONFENIS 2018, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings (pp. 109-119). Springer. https://doi.org/10.1007/978-3-319-99040-8_9
Fletcher, M., Zhao, Y., Plakoyiannaki, E., & Buck, T. (2018). Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis. International Business Review, 27(4), 755-766. https://doi.org/10.1016/j.ibusrev.2017.12.004
Mohan, M., Brown, B. P., Sichtmann, C., & Schöfer, K. (2018). Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management, 72, 59-70. https://doi.org/10.1016/j.indmarman.2018.03.014
Lego, T., Mladenow, A., Novak, N. M., & Strauss, C. (2018). The economic value of an emergency call system. In Research and Practical Issues of Enterprise Information Systems - 11th IFIP WG 8.9 Working Conference, CONFENIS 2017, Revised Selected Papers (pp. 56-66). Springer. https://doi.org/10.1007/978-3-319-94845-4_6
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2018). Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Paper presented at 6th International Conference on Contemporary Marketing Issues, Athen, Greece.
Kadić-Maglajlić, S., Boso, N., & Micevski, M. (2018). How Internal Marketing Drive Customer Satisfaction in Matured and Maturing European Markets? Journal of Business Research, 86(May), 291-299. https://doi.org/10.1016/j.jbusres.2017.09.024
Poecze, F., Ebster, C., & Strauss, C. (2018). Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts. Procedia Computer Science, 130, 660-666. https://doi.org/10.1016/j.procs.2018.04.117
Junzhe, J., Plakoyiannaki, E., & Dimitratos, P. (2018). Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. Paper presented at 45th Academy of International Business Conference, Birmingham, United Kingdom.
Belk, R. W., Caldwell, M., Devinney, T. M., Eckhardt, G. M., Henry, P., Kozinets, R., & Plakoyiannaki, E. (2018). Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management, 34(5-6), 432-458. https://doi.org/10.1080/0267257X.2017.1377754
Beier, N., Mladenow, A., & Strauss, C. (2018). Paid Content-Eine empirische Untersuchung zu redaktionellen Sportinhalten. In MKWI 2018 - Multikonferenz Wirtschaftsinformatik (pp. 1099-1110). Leuphana Universitat Luneburg.
Kryvinska, N., & Greguš, M. (Eds.) (2018). Agile Information Business: Exploring Managerial Implications. Springer. Flexible Systems Management https://doi.org/10.1007%2F978-981-10-3358-2
Kryvinska, N., Poniszewska-Maranda, A., & Greguš, M. (2018). An Approach towards Service System Building for Road Traffic Signs Detection and Recognition. Procedia Computer Science, 141, 64-71. https://doi.org/10.1016/j.procs.2018.10.150
Pauser, S., Wagner, U., & Ebster, C. (2018). An investigation of salespeople's nonverbal behaviors and their effect on charismatic appearance and favorable consumer responses. Journal of Personal Selling and Sales Management, 38(3), 344-369. https://doi.org/10.1080/08853134.2018.1480383
Bauer, C., Schmid, K. S., & Strauss, C. (2018). An open model for researching the role of culture in online self-disclosure. In T. X. Bui (Ed.), Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018 (pp. 3637-3646). IEEE Computer Society.
Sichtmann, C., & Micevski, M. (2018). Attributions of Service Quality: Immigrant Customers’ Perspective. Journal of Services Marketing, 32(5), 559-569. https://doi.org/10.1108/JSM-06-2017-0212
Akbari, K. (2018). Bründl Sports - Über die Magie beim Verkauf von Sportartikeln. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 1-14). Facultas.
Pauser, S. (2018). Charismatic Selling: Nonverbal Behaviors in Personal Selling. Paper presented at KSMS International Conference 2018, Seoul, Korea, Republic of.
Showing entries 341 - 360 out of 610