Recent Publications (since 2015)
Showing entries 341 - 360 out of 530
2017
Kadić-Maglajlić, S., Arslanagic-Kalajdzic, M., Micevski, M., Michaelidou, N., & Nemkova, E. (2017). Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment. Journal of Business Ethics, 141(2), 249-265. https://doi.org/10.1007/s10551-015-2755-5
Garaus, M., Wagner, U., & Bäck, A. (2017). The effect of media multitasking on advertising message effectiveness. Psychology & Marketing, 34(2), 138-156. https://doi.org/10.1002/mar.20980
Kampouri, K., Plakoyiannaki, E., & Leppäaho, T. (2017). Family business internationalisation and networks: emerging pathways. Journal of Business and Industrial Marketing, 32(3), 357-370. https://doi.org/10.1108/JBIM-04-2015-0066
Bauer, C., Kholodylo, M., & Strauss, C. (2017). Music recommender systems challenges and opportunities for non-superstar artists. In 30th Bled eConference: Digital Transformation - From Connecting Things to Transforming our Lives, BLED 2017 (pp. 21-32). Association for Information Systems Electronic Library, AISeL. https://doi.org/10.18690/978-961-286-043-1.3
Pauser, S., & Wagner, U. (2017). A wearable personal sales coach: Using sociometric badges to capture nonverbal behavior - a field study. In Proceedings of the 8th EMAC CEE Regional Conference
Steiner, E., & Wagner, U. (2017). Amodal, sensory information on product packages: Effects for different categories of packaged food products. In Proceedings of the 8th EMAC CEE Regional Conference
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin. Paper presented at La Londe Conference 2017, La Londe-les-Maures, France.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. In Proceedings of the American Marketing Association Winter Educators’ Conference
Foltean, F., Wagner, U., & Veghes, C. (Eds.) (2017). Bridging the Marketing Theory/Practice Gap and the Competitiveness of New Europe: 8th EMAC Regional Conference, Timisoara. European Marketing Academy.
Brasseur, T-M., Strauss, C., & Mladenow, A. (2017). Business Model Innovation to Support Smart Manufacturing. Paper presented at Americas Conference on Information Systems, Boston, United States. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1008&context=sigbd2017
Penzel, D., Kryvinska, N., & Strauss, C. (2017). Cloud Market – Analysis of Potentials and Challenges for Service Providers. Paper presented at Americas Conference on Information Systems, Boston, United States. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1003&context=sigbd2017
Ernst, C., Mladenow, A., & Strauss, C. (2017). Collaboration and crowdsourcing in emergency management. International Journal of Pervasive Computing and Communications, 13(2), 176-193. https://doi.org/10.1108/IJPCC-03-2017-0026
Micevski, M., & Michaelidou, N. (2017). Consumers' Ethical Perceptions of Social Media Analytics Practice: Modeling Outcomes. In Proceedings of the 8th European Marketing Academy Regional Conference
Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Paper presented at 39th Annual ISMS Marketing Science Conference, United States.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. In Proceedings of the 46th European Marketing Academy Conference
Seo, Y., Choi, Y. K., & Wagner, U. (2017). Cross-cultural Luxury Advertising: CLT and Functional Attitudes. In Proceedings of the ANZMAC Conference 2017
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2017). Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? In Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Micevski, M., & Artner, S. (2017). Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Choi, Y. K., Seo, Y., & Wagner, U. (2017). Effective luxury brand advertising for social media: message arguments, social ties, and culture. In Proceedings of the 2017 Global Fashion Management Conference (pp. 85).
Mladenow, A., & Strauss, C. (2017). Eine kombinierte Web Usability Methode für Start-Up Unternehmen. In M. Eibl, & M. Gaedke (Eds.), 47. Jahrestagung der Gesellschaft fur Informatik, Informatik 2017 (Vol. P275, pp. 2335-2342). Gesellschaft für Informatik e.V.. GI-Edition : lecture notes in informatics Proceedings https://doi.org/10.18420/in2017_236, https://doi.org/10.18420/in2017_236
Showing entries 341 - 360 out of 530