Recent Publications (since 2015)


2019


Wolfsteiner, E., Garaus, M., & Wagner, U. (2019). Smile please! Toward an understanding of selfie campaigns. In Proceedings of the 10th EMAC Regional Conference

Lotoshynska, N., Kovalchuk, A., Mayik, L., Mayik, V., Strauss, C., & Melnykova, N. (2019). Technologies of 3D-prototyping of Objects. CEUR Workshop Proceedings, 2533, 271-281. http://ceur-ws.org/Vol-2533/paper25.pdf

Bourdin, D., & Sichtmann, C. (2019). The Impact of Service Employee Accents Eliciting Positive Versus Negative Stereotypes on Customer Participation. In Proceedings of the 6th French-Austrian-German Workshop on Consumer Behavior

Bourdin, D., & Sichtmann, C. (2019). The Influence of Employee Accent on Customer Participation in Services. In Proceedings of the 10th EMAC Regional Conference

Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.

Wagner, U., & Pauser, S. (2019). There is No Second Chance for a First Impression: The Examination of Snap Judgements of Sales Behaviors by Means of a Program Analyzer. In Proceedings for the French-Austrian-German Workshop on Consumer Behaviour

Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. In Proceedings of the French-Austrian-German Workshop on Consumer Behavior

Wolfsteiner, E., & Garaus, M. (2019). TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode. In Proceedings of the International Conference on Research in Advertising

Halkias, G., Diamantopoulos, A., & Florack, A. (2019). When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. In Proceedings of the 48th European Marketing Academy Conference

2018


Lego, T., Mladenow, A., & Strauss, C. (2018). Emergency Call System - The Potential from a Business Perspective: The potential from a business perspective. In I. L. Salvadori, I. Khalil, M. Steinbauer, P. D. Haghighi, & K. G. Anderst (Eds.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (pp. 102-107). Association for Computing Machinery (ACM). https://doi.org/10.1145/3282353.3282372