Recent Publications (since 2015)
Showing entries 121 - 140 out of 560
2021
Wagner, U., Steiner, E., Hartmann, C., & Braun, K. (2021). Crossmodal correspondences between color, smell, and texture: Investigating the sensory attributes of a body lotion. Marketing ZFP - Journal of Research and Management, 42(2), 19-34. https://doi.org/10.15358/0344-1369-2020-2-19
Busse, V., & Strauss, C. (2021). Crowdfunding and Uncertain Decision Problems—Applying Shannon Entropy to Support Entrepreneurs. In N. Kryvinska, & A. Poniszewska-Maranda (Eds.), Developments in Information & Knowledge Management for Business Applications (Vol. 2, pp. 289-304). Springer. https://doi.org/10.1007/978-3-030-76632-0_10
Bourdin, D., & Sichtmann, C. (2021). Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. In A. J. Malter, & S. M. Baker (Eds.), 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation (Vol. 32)
Strauss, C., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2021). Database and Expert Systems Applications: 32nd International Conference, DEXA 2021, Virtual Event, September 27-30, 2021, Proceedings, Part I. (1. ed.) Springer. Lecture Notes in Computer Science Vol. 12923 https://doi.org/10.1007/978-3-030-86472-9
Strauss, C., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2021). Database and Expert Systems Applications: 32nd International Conference, DEXA 2021, Virtual Event, September 27-30, 2021, Proceedings, Part II. (1. ed.) Springer. Lecture Notes in Computer Science Vol. 12924 https://doi.org/10.1007/978-3-030-86475-0
Kampouri, K., & Plakoyiannaki, E. (2021). Entry Modes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms. In Palgrave Handbook on Family Firm Internationalization
Wagner, U., & Hildebrandt, L. (2021). Entwicklungslinien der quantitativen Marketingforschung im deutschsprachigen Raum. In W. Matiaske, & D. Sadowski (Eds.), Ideengeschichte der BWL II: Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, ÖBWL, Internationales Management SpringerGabler.
Boric, S., & Strauss, C. (2021). Exploiting Heterogenous Web Data – A Systematic Approach on the Example of Nintendo Switch Games. In iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 69-73). Association for Computing Machinery (ACM). https://doi.org/10.1145/3487664.3487674
Kotsis, G., Paschinger, A., & Strauss, C. (2021). Gamification and Application Features for Collaborative Environments. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering. 18th International Conference, CDVE 2021 Virtual Event, October 24–27, 2021, Proceedings (1. ed., pp. 1-12). Springer. https://doi.org/10.1007/978-3-030-88207-5_1
Kholodylo, M., & Strauss, C. (2021). How Can Digital Games Recommender Systems Improve for Their Content Creators. In E. Pardede, & M. Indrawan-Santiago (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 34-39). Association for Computing Machinery (ACM). https://doi.org/10.1145/3487664.3487670
Wagner, U. (2021). Kundenbindungsprogramme aus der Sicht des Marketings. In S. Kirchmayr-Schliesselberger, M. Miernicki, A. Weilinger, & A. Wimmer (Eds.), Handbuch Kundenbindungs- und Loyalitätsprogramme (1 ed., pp. 23-37). Facultas.
Akbari, K., & Wagner, U. (2021). Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions. Schmalenbach Business Review (SBR), 73(2), 243 - 271. https://doi.org/10.1007/s41471-021-00110-y
Wagner, U., Jacob, I. C., Khanna, M., & Rai, K. A. (2021). Possession Attachment toward Global Brands: How the "World of Barbie" is Shaping the Mindsets of Millennial Girls. Journal of International Consumer Marketing, 33(4), 434-451. https://doi.org/10.1080/08961530.2020.1813671
Strauss, C. (2021). Preface. In C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications 32nd International Conference, DEXA 2021 Virtual Event, September 27–30, 2021 Proceedings, Part II (Vol. 12924 LNCS, pp. v-vi). Springer.
Strauss, C. (2021). Preface. In C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications 32nd International Conference, DEXA 2021 Virtual Event, September 27–30, 2021 Proceedings, Part I (Vol. 12923 LNCS, pp. v-vi). Springer.
Hafner, P., Voelz, A., & Strauss, C. (2021). Smart Retailing Technologies to counter current Retail Challenges - An Assessment of Impacts. In E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 586-595). ACM. https://doi.org/10.1145/3487664.3487808
Diamantopoulos, A., Matarazzo, M., Montanari, M. G., & Petrychenko, A. (2021). The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research, 135, 749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2021). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In Proceedings of the 50th Annual Conference of the European Marketing Academy Article 93512 European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Neudoerfer, F., Mladenow, A., & Strauss, C. (2021). Urban Crowd-Logistics - Monetary compensation and willingness to work as occasional driver. Procedia Computer Science, 184, 508-515. https://doi.org/10.1016/j.procs.2021.03.064
Nguyen, H. S., Mladenow, A., Strauss, C., & Auer-Srnka, K. (2021). Voice Commerce: Anthropomorphism Using Voice Assistants. In E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 434-442). ACM. https://doi.org/10.1145/3487664.3487724
Showing entries 121 - 140 out of 560