Recent Publications (since 2015)
Showing entries 21 - 40 out of 560
2024
Glaser, M., Reisinger, H., & Florack, A. (2024). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, 53(4), 568-587. https://doi.org/10.1080/00913367.2023.2275773
2023
Matarazzo, M., & Diamantopoulos, A. (2023). Applying Reactance Theory to Study Consumer Responses to COVID Restrictions: A Note on Model Specification. International Marketing Review, 40(5), 894-905. https://doi.org/10.1108/IMR-12-2021-0370
Domuța, A. D., & Strauss, C. (2023). Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context. 9th Conference on Leadership, Innovation, Management and Economics, Graz, Austria.
Plakoyiannaki, E., Hoorani, B. H., Paavilainen-Mäntymäki, E., & Ritvala, T. (2023). Making Space for Space in International Business: Towards a Spatial History Approach. In Proceedings of the 49th EIBA Annual Conference
Yoveska, M., Floh, A., Mohr, A., & Plakoyiannaki, E. (2023). The Effect of Informal Social Capital on Start-up Internationalization. In Proceedings of the 49th EIBA Annual Conference
Montanari, M. G., Bell, L., Diamantopoulos, A., & Wagner, U. (2023). The Effect of Implicit versus Explicit Country-of-Origin Cues on Consumers’ Willingness to Pay for a Brand. In Proceedings of the 14th EMAC Regional Conference
Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2023). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031X221143095
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., & Hoorani, B. H. (2023). Taming the ‘Mythical Beast’: Revisiting the Myths of Historical Research in International Business Scholarship. In S. Decker, W. M. Foster, & E. Giovannoni (Eds.), Handbook of Historical Methods for Management (pp. 425-442). Edward Elgar Publishing. https://doi.org/10.4337/9781800883741.00038
Herz, M., Diamantopoulos, A., & Riefler, P. (2023). Consumers' Use of Ambiguous Product Cues: The Case of “Regionality” Claims. Journal of Consumer Affairs, 57(3), 1395-1422. https://doi.org/10.1111/joca.12548
Galizzi, G., Plakoyiannaki, E., & Andersson, U. (2023). Network (Over)embeddedness in International Business: A Systematic Literature Review and Integrative Framework. In Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB)
Galizzi, G., Plakoyiannaki, E., & Debellis, F. (2023). The Co-evolution of Family Firms’ Internationalization and Network Embeddedness Processes: A Longitudinal Case Study. In Proceedings of the 11th International Conference on Contemporary Marketing Issues (ICCMI)
Diamantopoulos, A., Papadopoulou, C., Vardarsuyu, M., & Matarazzo, M. (2023). The Predictive Power of Consumer Dispositions on Domestic and Foreign Product Purchase. In Proceedings Global Marketing Conference
Zub, K., Zhezhnych, P., & Strauss, C. (2023). Two-Stage PNN–SVM Ensemble for Higher Education Admission Prediction. big data and cognitive computing, 7(2), Article 83. https://doi.org/10.3390/bdcc7020083
Lehdorfer, D., & Diamantopoulos, A. (2023). Consumer Responses to City-of-Origin vs. Country-of-Origin Cues: Purchase Probability and Willingness to Pay. In Proceedings of the 52nd Annual Conference of the European Marketing Academy
Montanari, M. G., Matarazzo, M., & Diamantopoulos, A. (2023). Sustainability and Consumers’ Willingness to Pay: Does Country-of-Origin Matter? In Proceedings of the 52nd Annual Conference of the European Marketing Academy
Williams, N., Plakoyiannaki, E., & Krasniqi, B. (2023). When forced migrants go home: The journey of returnee entrepreneurs in the post-conflict economies of Bosnia & Herzegovina and Kosovo. Entrepreneurship: Theory and Practice, 47(2), 430-460. https://doi.org/10.1177/10422587221082678
Pavliuk, O., Mishchuk, M., & Strauss, C. (2023). Transfer Learning Approach for Human Activity Recognition Based on Continuous Wavelet Transform. Algorithms, 16(2), Article 77. https://doi.org/10.3390/a16020077
Hoorani, B. H., Plakoyiannaki, E., & Gibbert, M. (2023). Understanding time in qualitative international business research: Towards four styles of temporal theorizing. Journal of World Business, 58(1), Article 101369. https://doi.org/10.1016/j.jwb.2022.101369
Langebraun, N., Cornelissen, J., Gibbert, M., Plakoyiannaki, E., & Hoorani, B. H. (2023). A Servant of Many Masters: Unpacking the Theorising Diversity of the Single Case Study. In Proceedings of the 37th British Academy of Management (BAM) Conference
Szöcs, I., & Montanari, M. G. (2023). Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference