aktuelle Publikationen (ab 2015)
Zeige Ergebnisse 1 - 20 von 448
2025
Horun, P., & Strauss, C. (2025). Cloud-Based Approach on Genetic Data Imputation Parameters Optimization. 279 - 286. Beitrag in IDDM 2024 International Conference on Informatics & Data-Driven Medicine 2024, Birmingham, Großbritannien / Vereinigtes Königreich. https://ceur-ws.org/Vol-3892/short4.pdf
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Artikel 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Auer-Srnka, K. J. (2025). Escape with the Louvre. A Digital Customer Journey: Marketing at Wort. Case. Manuskript in Vorbereitung. in Armstrong (Hrsg.), Marketing. An Introduction Pearson.
Auer-Srnka, K. J., Resch, C., & Eisend, M. (2025). Was ist.kann.soll Marketing? Podcast-Serie zur Einführung in das Fach Marketing. Manuskript in Vorbereitung. Webpublikation
2024
Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 41(6), 1100-1117. https://doi.org/10.1111/jpim.12738
Baumgartner, H., De Nisco, A., & Diamantopoulos, A. (2024). Addressing common method variance in country- and destination-image research: Two practical approaches. Journal of Destination Marketing & Management, 33, 1-10. Artikel 100906. https://doi.org/10.1016/j.jdmm.2024.100906
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 14910 https://doi.org/10.1007/978-3-031-68309-1
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 14911 https://doi.org/10.1007/978-3-031-68312-1
Domuța, A. D., & Strauss, C. (2024). Mobile Banking Acceptance in Austria and Romania: An Empirical Study. in V. Bevanda (Hrsg.), International Scientific-Business Conference – 2023 Selected papers: Association of Economists and Managers of the Balkans (Band 9, S. 151 - 162). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/LIMEN.S.P.2023.151
Lim, S., van Osselaer, S. M. J., Goodman, J. K., Fuchs, C., & Schreier, M. (2024). The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction. Journal of Retailing, 100(2), 316-329. https://doi.org/10.1016/j.jretai.2024.04.002
Granulo, A., Fuchs, C., & Böhm, R. (2024). Psychological reactance to system-level policies before and after their implementation. OSF Preprints. https://osf.io/yn4zv/download
Caprioli, S., Fuchs, C., & Van den Bergh, B. (2024). Research: Why People Really Buy Upcycled Products. Harvard Business Review. https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products
Diamantopoulos, A., Thoumrungronje, A., & Scherer, N. (2024). Consumer Xenocentrism When Domestic Products Are Better. International Marketing Review, 41(2), 490-513. https://doi.org/10.1108/IMR-01-2023-0007
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. in Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (S. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Szöcs, I. (2024). Corporate Philanthropy. in Elgar Encyclopedia of Corporate Communication (S. 378-384). Edward Elgar. https://doi.org/10.4337/9781802200874.ch62
Granulo, A., Caprioli, S., Fuchs, C., & Puntoni, S. (2024). Deployment of Algorithms in Management Tasks Reduces Prosocial Motivation. Computers in Human Behavior, 152(108094), Artikel 108094. https://doi.org/10.1016/j.chb.2023.108094
Granulo, A., Caprioli, S., Fuchs, C., & Puntoni, S. (2024). The Social Cost of Algorithmic Management. Harvard Business Review. https://hbr.org/2024/02/the-social-cost-of-algorithmic-management
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., Hassett, M., Liesch, P. W., Andersson, U., & Rose, E. L. (2024). Time Matters: Rethinking the Role of Time in the Philosophical, Conceptual and Methodological Domains of International Business. Journal of World Business, 59(2), Artikel 101521. https://doi.org/10.1016/j.jwb.2024.101521
Domuta, A. D., & Strauss, C. (2024). Mobile Banking Behaviour of Austrians and Romanians – The Role of Espoused Cultural Values. CEUR Workshop Proceedings, 3608, 140-154. https://ceur-ws.org/Vol-3608/paper10.pdf
Zeige Ergebnisse 1 - 20 von 448