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27.05.2021
26.05.2021
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Showing entries 253 - 255 out of 561
Michaelidou, N., Micevski, M., Kadić-Maglajlić, S., Budhathoki, T., & Sarkar, S. (2019). Does Non-Profit Brand Image Mean the Same Across Cultures? An Exploratory Evaluation of Non-Profit Brand Image in Three Countries. International Marketing Review, 36(6), 979-995. https://doi.org/10.1108/IMR-10-2018-0284
Wagner, U., & Charinsarn, A. (2019). Does supplementing nonconventional lettering on product packages influence consumers' evaluations. In Conference Proceedings - 48th EMAC Conference
Stocchi, L., Michaelidou, N., & Micevski, M. (2019). Drivers and Outcomes of Branded Mobile App Usage Intention. Journal of Product & Brand Management, 28(1), 28-49. https://doi.org/10.1108/JPBM-02-2017-1436
Showing entries 253 - 255 out of 561