News
Studies
Research
12.04.2022
Publications
Showing entries 16 - 18 out of 610
Stavraki, G., Anninou, I., Pitardi, V., & Plakogiannaki, M. E. (2025). Emotions and Consumption Experiences: An Interplay of Emotional States and Consumer Identity. European Journal of Marketing, 59(13), 240-271. https://doi.org/10.1108/EJM-02-2023-0129
Kolbl, Ž., Arslanagic-Kalajdzic, M., Plakoyiannaki, M. E., & Diamantopoulos, A. (2025). Marketing Communications of Brand-Related Stereotypes and Consumer Responses: A Mixed-Methods Approach. Journal of Product & Brand Management, 34(7), 1056-1073. https://doi.org/10.1108/JPBM-10-2024-5562
Garaus, C., Garaus, M., & Wagner, U. (2025). Crowdsourcing for addressing grand challenges: Sponsor-challenge fit, identified motivation, and the intention to submit. Journal of Product & Brand Management, 42(4), 737-765. https://doi.org/10.1111/jpim.12777
Showing entries 16 - 18 out of 610