News

Studies

Publications

Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2021). The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter. Paper presented at International Marketing Trends Conference 2021, Venice, Italy.

Voelz, A., Mladenow, A., & Strauss, C. (2021). Beacon Technology for Retailers - Tracking Consumer Behavior Inside Brick-and-Mortar-Stores. In C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 32nd International Conference, DEXA 2021, Virtual Event, September 27-30, 2021 Proceedings, Part I (pp. 380-390). Springer. Lecture Notes in Computer Science Vol. 12923 https://doi.org/10.1007/978-3-030-86472-9_35