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Plakoyiannaki, M. E., Stavraki, G., & Kampouri, K. (2015). Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. Paper presented at 3rd International Conference on Contemporary Marketing Issues, London, United Kingdom.

Fließ, S., Johnston, W., & Sichtmann, C. (2015). Business Buying Behavior. In M. Kleinaltenkamp, W. Plinke, I. Wilkinson, & I. Geiger (Eds.), Fundamentals of Business-to-Business Marketing: Mastering Business Markets (pp. 171-226). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-12463-6_4