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27.09.2022
12.04.2022
Publications
Showing entries 346 - 348 out of 560
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. In Global Marketing Conference 2018
Gorka, R., Strauss, C., & Ebster, C. (2018). The Role of Variety Engineering in the Co-creation of Value. In Data-Centric Business and Applications (pp. 179-199). Springer. https://doi.org/10.1007/978-3-319-94117-2_8
Stocchi, L., Michaelidou, N., Pourazad, N., & Micevski, M. (2018). The Rules of Engagement: How to Motivate Consumers to Engage with Branded Mobile Apps. Journal of Marketing Management, 34(13-14), 1196-1226. https://doi.org/10.1080/0267257X.2018.1544167
Showing entries 346 - 348 out of 560