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27.09.2022
12.04.2022
Publications
Showing entries 385 - 387 out of 560
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. In Proceedings of the 46th European Marketing Academy Conference
Seo, Y., Choi, Y. K., & Wagner, U. (2017). Cross-cultural Luxury Advertising: CLT and Functional Attitudes. In Proceedings of the ANZMAC Conference 2017
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2017). Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? In Proceedings of the 8th European Marketing Academy Regional Conference
Showing entries 385 - 387 out of 560