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27.09.2022
12.04.2022
Publications
Showing entries 388 - 390 out of 564
Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Paper presented at 39th Annual ISMS Marketing Science Conference, United States.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. In Proceedings of the 46th European Marketing Academy Conference
Seo, Y., Choi, Y. K., & Wagner, U. (2017). Cross-cultural Luxury Advertising: CLT and Functional Attitudes. In Proceedings of the ANZMAC Conference 2017
Showing entries 388 - 390 out of 564