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Ebster, C., & Khalil, R. (2018). Trader Joe's - An Experiential Discount Retailer Conquers the Culinary Seas. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 15-28). Facultas.

Ayodeji, O., & Kryvinska, N. (2018). "Virtual Money as a Service" for Enterprises Servitization in Modern Digital Economy. In A. Bigdeli, T. Frandesen, J. Raja, & T. Baines (Eds.), Proceedings of the Spring Servitization Conference (pp. 275-276)