News
Studies
Research
27.09.2022
12.04.2022
Publications
Showing entries 535 - 537 out of 560
Garaus, M., & Wagner, U. (2015). Einkaufsverwirrung am Point-of-Sale - Eine experimentelle Untersuchung. Transfer - Werbeforschung und Praxis, 61(4), 34-40.
Wagner, U., Garaus, M., Wolfsteiner, E., & Manzinger, S. (2015). Electronic shelf labels: Customers' perception, approval and behavioral responses - a field experiment. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. Paper presented at 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgium.
Showing entries 535 - 537 out of 560