Ing. Ilona Szöcs, MSc PhD
T: +43-1-4277-38039
Summer term 2025
040138 UK ABWL Marketing II
040207 SE Bachelor Seminar (incl. Bachelor´s Paper) - Marketing
Winter term 2024
040428 UK ABWL Marketing II
Summer term 2024
040138 UK ABWL Marketing II
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Article 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Szöcs, I. (2024). Corporate Philanthropy. In Elgar Encyclopedia of Corporate Communication (pp. 378-384). Edward Elgar. https://doi.org/10.4337/9781802200874.ch62
Szöcs, I., Micevski, M., & Kadic-Maglajlic, S. (2024). The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types: An Abstract. In 2024 Academy of Marketing Science World Marketing Congress - Marketing in a Multicultural and Vibrant World
Szöcs, I., & Montanari, M. G. (2023). Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2023). Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz (pp. 155-168). SpringerGabler. https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs, I., & Micevski, M. (2023). Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. In Proceedings of the Academy of Marketing Science World Marketing Conference
Szöcs, I., & Schubert, H. (2023). CSR transparency in online fashion retail and its impact on consumers' perceived value. In Approaches to Corporate Social Responsibility (pp. 108-125). Routledge.
Szöcs, I., Montanari, M. G., & Zambaldi, F. (2023). The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy EMAC.
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The Interplay of Brand, Brand Origin, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management, 33(4), 1924-1949. https://doi.org/10.1111/1467-8551.12552
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. In Proceedings of the 51st Annual Conference of the European Marketing Academy
Szöcs, I., & Montanari, M. G. (2022). The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. In Proceedings of the EMAC Annual Conference. Budapest
Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In S. Markovic, C. Sancha, & A. Lindgreen (Eds.), Handbook of Sustainability-Driven Strategy in Practice (pp. 79-93). Edward Elgar Publishing. https://doi.org/10.4337/9781789908350
Diamantopoulos, A., Szöcs, I., Florack, A., Kolbl, Ž., & Egger, M. (2021). The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review, 38(6), 1143-1165. https://doi.org/10.1108/IMR-09-2020-0209
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2021). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In Proceedings of the 50th Annual Conference of the European Marketing Academy Article 93512 European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Diamantopoulos, A., Egger, M., Florack, A., Gidaković, P., Kolbl, Z., Szöcs, I., & Zabkar, V. (2020). On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83474&On%20the%20Interplay%20of%20Brand%20Origin,%20Brand%20and%20Brand
Szöcs, I., & Miska, C. (2020). Ethics in the Context of Cross-Cultural Management. In B. Szkudlarek, L. Romani, D. V. Caprar, & J. S. Osland (Eds.), The SAGE Handbook of Contemporary Cross-Cultural Management Sage Publications Ltd..
Schlegelmilch, B. B., & Szöcs, I. (2020). Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics. Springer International Publishing. CSR, Sustainability, Ethics & Governance
Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference (pp. 465-477)
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Consumer Responses to Corporate Social (Ir)Responsibility
Ilona Szöcs (Speaker)
13 Feb 2024
Activity: Talks and presentations › Talk or oral contribution › Other
Consumer Responses to Corporate Social (Ir)Responsibility
Ilona Szöcs (Speaker)
14 Feb 2023
Activity: Talks and presentations › Talk or oral contribution › Other
The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses
Maria Gabriela Montanari (Speaker) & Ilona Szöcs (Speaker)
26 May 2022
Activity: Talks and presentations › Talk or oral contribution › Science to Science
What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence
Ilona Szöcs (Speaker)
26 May 2022
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Department of Marketing and International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Room: 05.618
T: +43-1-4277-38039