Ing. Ilona Szöcs, MSc PhD
T: +43-1-4277-38039
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. in Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023

Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. in Marketing – Eine Bilanz. SpringerGabler. 2023. S. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9

Szöcs I, Micevski M. Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. in Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023

Szöcs I, Schubert H. CSR transparency in online fashion retail and its impact on consumers' perceived value. in Approaches to Corporate Social Responsibility. New York: Routledge. 2023. S. 108-125


Szöcs I, Michaelidou N, Micevski M, Kolbl Ž, Kadić-Maglajlić S, Nemkova E et al. Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes. in Proceedings of the EMAC Regional Conference. Athens. 2023

Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Okt;33(4):1924-1949. Epub 2021 Okt 28. doi: 10.1111/1467-8551.12552

Szöcs I, Montanari MG. The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. in Proceedings of the EMAC Annual Conference. Budapest. 2022


Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in Markovic S, Sancha C, Lindgreen A, Hrsg., Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. S. 79-93 doi: https://doi.org/10.4337/9781789908350


Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. in Proceedings of the 11th EMAC Regional Conference. 2020

Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. in Szkudlarek B, Romani L, Caprar DV, Osland JS, Hrsg., The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020

Schlegelmilch BB, Szöcs I. Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics. Berlin: Springer International Publishing, 2020. 315 S. (CSR, Sustainability, Ethics & Governance).

Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference. 2020. S. 465-477

Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019

Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.

Consumer Responses to Corporate Social (Ir)Responsibility

Ilona Szöcs (Vortragende*r)

13 Feb. 2024

Aktivität: VorträgeVortragAndere


Consumer Responses to Corporate Social (Ir)Responsibility

Ilona Szöcs (Vortragende*r)

14 Feb. 2023

Aktivität: VorträgeVortragAndere


The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses

Maria Gabriela Montanari (Vortragende*r) & Ilona Szöcs (Vortragende*r)

26 Mai 2022

Aktivität: VorträgeVortragScience to Science



Institut für Marketing und International Business

Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.618

T: +43-1-4277-38039

ilona.szoecs@univie.ac.at