Ing. Ilona Szöcs, MSc PhD
T: +43-1-4277-38039
Sommersemester 2024
040138 UK ABWL Marketing II
040207 SE Bachelorseminar (inkl. Bachelorarbeit)
Wintersemester 2023
040192 SE Bachelorseminar (inkl. Bachelorarbeit)
Sommersemester 2023
Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. in Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. in Marketing – Eine Bilanz. SpringerGabler. 2023. S. 155-168 doi: https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs I, Micevski M. Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. in Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023
Szöcs I, Schubert H. CSR transparency in online fashion retail and its impact on consumers' perceived value. in Approaches to Corporate Social Responsibility. New York: Routledge. 2023. S. 108-125
Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. in Proceedings of the European Marketing Academy. Odense: EMAC. 2023
Szöcs I, Michaelidou N, Micevski M, Kolbl Ž, Kadić-Maglajlić S, Nemkova E et al. Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes. in Proceedings of the EMAC Regional Conference. Athens. 2023
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Okt;33(4):1924-1949. Epub 2021 Okt 28. doi: 10.1111/1467-8551.12552
Szöcs I, Montanari MG. The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. in Proceedings of the EMAC Annual Conference. Budapest. 2022
Szöcs I, Diamantopoulos A, Luburic G. The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. in EMAC 2021 Annual Conference. European Marketing Academy. 2022. 93512
Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in Markovic S, Sancha C, Lindgreen A, Hrsg., Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. S. 79-93 doi: https://doi.org/10.4337/9781789908350
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Okt 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. in Proceedings of the 11th EMAC Regional Conference. 2020
Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. in Szkudlarek B, Romani L, Caprar DV, Osland JS, Hrsg., The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020
Schlegelmilch BB, Szöcs I. Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics. Berlin: Springer International Publishing, 2020. 315 S. (CSR, Sustainability, Ethics & Governance).
Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference. 2020. S. 465-477
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.
Consumer Responses to Corporate Social (Ir)Responsibility
Ilona Szöcs (Vortragende*r)
13 Feb. 2024
Aktivität: Vorträge › Vortrag › Andere
Consumer Responses to Corporate Social (Ir)Responsibility
Ilona Szöcs (Vortragende*r)
14 Feb. 2023
Aktivität: Vorträge › Vortrag › Andere
The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses
Maria Gabriela Montanari (Vortragende*r) & Ilona Szöcs (Vortragende*r)
26 Mai 2022
Aktivität: Vorträge › Vortrag › Science to Science
What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence
Ilona Szöcs (Vortragende*r)
26 Mai 2022
Aktivität: Vorträge › Vortrag › Science to Science
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.618
T: +43-1-4277-38039