Ing. Ilona Szöcs, MSc PhD
T: +43-1-4277-38039

Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in Markovic S, Sancha C, Lindgreen A, Hrsg., Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. S. 79-93

Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. in Proceedings of the 11th EMAC Regional Conference. 2020

Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. in Szkudlarek B, Romani L, Caprar DV, Osland JS, Hrsg., The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020

Schlegelmilch BB, Szöcs I. Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics. Berlin: Springer International Publishing, 2020. 315 S. (CSR, Sustainability, Ethics & Governance).

Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference. 2020. S. 465-477

Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019

Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Beitrag in Annual Meeting of the Academy of International Business, Kopenhagen, Dänemark.

Consumer Responses to Corporate Social (Ir)Responsibility

Ilona Szöcs (Vortragende*r)

14 Feb. 2023

Aktivität: VorträgeVortragAndere

The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses

Maria Gabriela Montanari (Vortragende*r) & Ilona Szöcs (Vortragende*r)

26 Mai 2022

Aktivität: VorträgeVortragScience to Science

Institut für Marketing und International Business

Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.618

T: +43-1-4277-38039