Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. in Marketing – Eine Bilanz. SpringerGabler. 2023. S. 155-168 https://doi.org/10.1007/978-3-658-39035-8_9

Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in Markovic S, Sancha C, Lindgreen A, Hrsg., Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. S. 79-93 https://doi.org/10.4337/9781789908350

Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. in Proceedings of the 11th EMAC Regional Conference. 2020

Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. in Szkudlarek B, Romani L, Caprar DV, Osland JS, Hrsg., The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020

Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference. 2020. S. 465-477

Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019