Stamos, A., Lamprinakos, G., Makri, K., Altsitsiadis, E., Drossos, D., Lithoxoidou, E. E., Georgiadis, C., Giakoumis, D., Votis, K., Tzovaras, D., & Dewitte, S. (2025). When Digital Human Avatars Emote, Users Pull Back: The Hidden Cost of Expressiveness in Trust and App Engagement. Psychology & Marketing. https://doi.org/10.1002/mar.70088

Makri, K., Bourdin, D., & Herz, M. (2024). What is to be expected? Optimizing the operationalizationof consumer–brand relational norms. Psychology & Marketing, 41(10), 2197-2213. https://doi.org/10.1002/mar.22049

Mitchell, V.-W., Makri, K., Schlegelmilch, B., & Blaha, P. (2022). Exhibition Event Evaluation Revisited: An Individual Value Approach. Event management : an international journal, 27(1), 107-125. Advance online publication. https://doi.org/10.3727/152599522X16419948695044

Bourdin, D., Halkias, G., & Makri, K. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. https://doi.org/10.1016/j.jbusres.2021.08.020

Makri, K., Papadas, K.-K., & Schlegelmilch, B. B. (2021). Global Social Networking Sites and Global Identity: A three-country Study. Journal of Business Research, 130, 482-492. https://doi.org/10.1016/j.jbusres.2019.11.065

Makri, K., Schlegelmilch, B. B., Mai, R., & Dinhof, K. (2020). What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing, 37(2), 177-215. https://doi.org/10.1002/mar.21319

Katsikea, E., Theodosiou, M., & Makri, K. (2019). The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets. European Journal of Marketing, 53(10), 2080-2108. https://doi.org/10.1108/EJM-06-2017-0402

Makri, K., Papadas, K.-K., & Schlegelmilch, B. B. (2019). Global-local consumer identities as drivers of global digital brand usage. International Marketing Review, 36(5), 702-725. https://doi.org/10.1108/IMR-03-2018-0104

Zablocki, A., Makri, K., Schlegelmilch, B. B., & Houston, M. J. (2019). Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of interactive marketing, 46, 20-39. https://doi.org/10.1016/j.intmar.2019.01.001, https://doi.org/10.1016/j.intmar.2019.04.001

Theodosiou, M., Katsikea, E., Samiee, S., & Makri, K. (2019). A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality. Journal of interactive marketing, 47, 53-67. https://doi.org/10.1016/j.intmar.2019.03.004

Makri, K., & Schlegelmilch, B. B. (2017). Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay. Journal of Business Research, 80, 155-163. https://doi.org/10.1016/j.jbusres.2017.05.016

Makri, K., Theodosiou, M., & Katsike, E. (2017). An empirical investigation of the antecedents and performance outcomes of export innovativeness. International Business Review, 26(4), 628-639. https://doi.org/10.1016/j.ibusrev.2016.12.004

Simbrunner, P., Makri, K., & Schlegelmilch, B. B. (2017). Time Orientation: The Role of Culture and its Marketing Applications. Transfer - Werbeforschung und Praxis, 63(1), 17-21.