Calderon, S., Mac Giolla, E., Ask, K., Adler, S. J., Agerström, J., Akpınar, B., Albayrak, N., Alparone, F. R., Amin, S., Aquino, A., Bachet, M., Baisile, B., Bausenhart, K. M., Beylat, M., Bialobrzeska, O., Bloomfield, E. C., Boecker, L., Bonora, M., Brady, S. T., ... Luke, T. J. (2026). Effects of Psychological Distance on Mental Abstraction: A Registered Report of Four Tests of Construal-Level Theory. Advances in Methods and Practices in Psychological Science, 9(2). https://doi.org/10.1177/25152459251401177

Stamos, A., Lamprinakos, G., Makri, K., Altsitsiadis, E., Drossos, D., Lithoxoidou, E. E., Georgiadis, C., Giakoumis, D., Votis, K., Tzovaras, D., & Dewitte, S. (2025). When Digital Human Avatars Emote, Users Pull Back: The Hidden Cost of Expressiveness in Trust and App Engagement. Psychology & Marketing. https://doi.org/10.1002/mar.70088

Makri, K., Bourdin, D., & Herz, M. (2024). What is to be expected? Optimizing the operationalizationof consumer–brand relational norms. Psychology & Marketing, 41(10), 2197-2213. https://doi.org/10.1002/mar.22049

Mitchell, V.-W., Makri, K., Schlegelmilch, B., & Blaha, P. (2022). Exhibition Event Evaluation Revisited: An Individual Value Approach. Event management : an international journal, 27(1), 107-125. Advance online publication. https://doi.org/10.3727/152599522X16419948695044

Bourdin, D., Halkias, G., & Makri, K. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. https://doi.org/10.1016/j.jbusres.2021.08.020

Makri, K., Papadas, K.-K., & Schlegelmilch, B. B. (2021). Global Social Networking Sites and Global Identity: A three-country Study. Journal of Business Research, 130, 482-492. https://doi.org/10.1016/j.jbusres.2019.11.065

Makri, K., Schlegelmilch, B. B., Mai, R., & Dinhof, K. (2020). What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing, 37(2), 177-215. https://doi.org/10.1002/mar.21319

Katsikea, E., Theodosiou, M., & Makri, K. (2019). The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets. European Journal of Marketing, 53(10), 2080-2108. https://doi.org/10.1108/EJM-06-2017-0402

Makri, K., Papadas, K.-K., & Schlegelmilch, B. B. (2019). Global-local consumer identities as drivers of global digital brand usage. International Marketing Review, 36(5), 702-725. https://doi.org/10.1108/IMR-03-2018-0104

Zablocki, A., Makri, K., Schlegelmilch, B. B., & Houston, M. J. (2019). Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of interactive marketing, 46, 20-39. https://doi.org/10.1016/j.intmar.2019.01.001, https://doi.org/10.1016/j.intmar.2019.04.001

Theodosiou, M., Katsikea, E., Samiee, S., & Makri, K. (2019). A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality. Journal of interactive marketing, 47, 53-67. https://doi.org/10.1016/j.intmar.2019.03.004

Makri, K., & Schlegelmilch, B. B. (2017). Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay. Journal of Business Research, 80, 155-163. https://doi.org/10.1016/j.jbusres.2017.05.016

Makri, K., Theodosiou, M., & Katsike, E. (2017). An empirical investigation of the antecedents and performance outcomes of export innovativeness. International Business Review, 26(4), 628-639. https://doi.org/10.1016/j.ibusrev.2016.12.004

Simbrunner, P., Makri, K., & Schlegelmilch, B. B. (2017). Time Orientation: The Role of Culture and its Marketing Applications. Transfer - Werbeforschung und Praxis, 63(1), 17-21.