Assoz. Prof. Aikaterini Makri, PhD
T: +43-1-4277-38016
Wintersemester 2025
040221 KU Global Strategy (MA)
Sommersemester 2025
040221 KU Global Strategy (MA)
Wintersemester 2024
040221 KU Global Strategy (MA)
Makri K, Bourdin D, Herz M. What is to be expected? Optimizing the operationalizationof consumer–brand relational norms. Psychology & Marketing. 2024 Okt;41(10):2197-2213. Epub 2024 Jun 5. doi: 10.1002/mar.22049
Bourdin D, Makri K, Halkias G. What Can I Expect From This Brand? Development and Validation of a Consumer-Brand Relationship Norms Scale. in Proceedings Global Marketing Conference. 2023
Makri K, Leri I. What Do We Know About Reshoring? Analyzing Existing Literature and Offering a Roadmap for Future Research. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB). 2023
Mitchell VW, Makri K, Schlegelmilch B, Blaha P. Exhibition Event Evaluation Revisited: An Individual Value Approach. Event management : an international journal. 2022 Okt 23;27(1):107-125. Epub 2022 Okt 23. doi: 10.3727/152599522X16419948695044
Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. in Proceedings of the 36th British Academy of Management (BAM) Conference. 2022
Makri K, Leri I, Plakoyiannaki E. Reshoring Literature: Analyzing the Past and Present to Predict the Future. in Proceedings of the 48th EIBA Annual Conference. 2022
Bourdin D, Halkias G, Makri K. The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research. 2021 Dez;137:28-38. doi: 10.1016/j.jbusres.2021.08.020
Makri K, Papadas KK, Schlegelmilch BB. Global Social Networking Sites and Global Identity: A three-country Study. Journal of Business Research. 2021 Jun;130:482-492. Epub 2019. doi: 10.1016/j.jbusres.2019.11.065
Makri K, Schlegelmilch BB, Mai R, Dinhof K. What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing. 2020 Feb;37(2):177-215. doi: 10.1002/mar.21319
Katsikea E, Theodosiou M, Makri K. The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets. European Journal of Marketing. 2019 Okt 7;53(10):2080-2108. doi: 10.1108/EJM-06-2017-0402
Makri K, Papadas KK, Schlegelmilch BB. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. 2019 Sep 9;36(5):702-725. doi: 10.1108/IMR-03-2018-0104
Zablocki A, Makri K, Schlegelmilch BB, Houston MJ. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of interactive marketing. 2019 Mai;46:20-39. doi: 10.1016/j.intmar.2019.01.001, 10.1016/j.intmar.2019.04.001
Theodosiou M, Katsikea E, Samiee S, Makri K. A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality. Journal of interactive marketing. 2019;47:53-67. doi: 10.1016/j.intmar.2019.03.004
Makri K, Schlegelmilch BB. Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay. Journal of Business Research. 2017 Nov;80:155-163. doi: 10.1016/j.jbusres.2017.05.016
Makri K, Theodosiou M, Katsike E. An empirical investigation of the antecedents and performance outcomes of export innovativeness. International Business Review. 2017 Aug;26(4):628-639. doi: 10.1016/j.ibusrev.2016.12.004
Simbrunner P, Makri K, Schlegelmilch BB. Time Orientation: The Role of Culture and its Marketing Applications. Transfer - Werbeforschung und Praxis. 2017;63(1):17-21.
Reducing Food Waste due to Marketing Standards through Alternative Market Access
Makri, A. (Projektleiter*in)
1/01/24 → 31/12/26
Projekt: Forschungsförderung
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.625
T: +43-1-4277-38016