Ass.-Prof. Aikaterini Makri, PhD
T: +43-1-4277-38016
Mitchell V-W, Makri A, Schlegelmilch B, Blaha P. Exhibition Event Evaluation Revisited: An Individual Value Approach. Event management : an international journal. 2022 Okt 23;27(1):107-125. Epub 2022 Okt 23. doi:

Makri A, Papadas K-K, Schlegelmilch BB. Global Social Networking Sites and Global Identity: A three-country Study. Journal of Business Research. 2021 Jun;130:482-492. Epub 2019. doi: 10.1016/j.jbusres.2019.11.065

Makri K, Schlegelmilch BB, Mai R, Dinhof K. What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing. 2020 Feb;37(2):177-215. doi: 10.1002/mar.21319

Makri K, Papadas K-K, Schlegelmilch BB. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. 2019 Sep 9;36(5):702-725. doi: 10.1108/IMR-03-2018-0104

Zablocki A, Makri K, Schlegelmilch BB, Houston MJ. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of interactive marketing. 2019 Mai;46:20-39. doi: 10.1016/j.intmar.2019.01.001, 10.1016/j.intmar.2019.04.001

Theodosiou M, Katsikea E, Samiee S, Makri A. A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality. Journal of interactive marketing. 2019;47:53-67. doi:

Makri K, Theodosiou M, Katsike E. An empirical investigation of the antecedents and performance outcomes of export innovativeness. International Business Review. 2017 Aug;26(4):628-639. doi: 10.1016/j.ibusrev.2016.12.004

Reshoring Literature: Analyzing the Past and Present to Predict the Future

Aikaterini Makri (Vortragende*r), Ifigeneia Leri (Vortragende*r) & Maria Emmanouela Plakoyiannaki (Vortragende*r)

Dez. 2022

Aktivität: VorträgeVortragScience to Science

Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda

Aikaterini Makri (Vortragende*r), Ifigeneia Leri (Vortragende*r) & Maria Emmanouela Plakoyiannaki (Vortragende*r)

Aug. 2022

Aktivität: VorträgeVortragScience to Science

Institut für Marketing und International Business

Oskar-Morgenstern-Platz 1
1090 Wien

T: +43-1-4277-38016