Ass.-Prof. Aikaterini Makri, PhD
T: +43-1-4277-38016
Sommersemester 2023
040221 KU Global Strategy (MA)
040223 SE Masterarbeitskonversatorium
Sommersemester 2022
040221 KU Global Strategy (MA)
040223 SE Masterarbeitskonversatorium
Mitchell V-W, Makri A, Schlegelmilch B, Blaha P. Exhibition Event Evaluation Revisited: An Individual Value Approach. Event management : an international journal. 2022 Okt 23;27(1):107-125. https://doi.org/10.3727/152599522X16419948695044
Bourdin D, Halkias G, Makri A. The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research. 2021 Dez;137:28-38. https://doi.org/10.1016/j.jbusres.2021.08.020
Makri A, Papadas K-K, Schlegelmilch BB. Global Social Networking Sites and Global Identity: A three-country Study. Journal of Business Research. 2021 Jun;130:482-492. https://doi.org/10.1016/j.jbusres.2019.11.065
Makri K, Schlegelmilch BB, Mai R, Dinhof K. What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing. 2020 Feb;37(2):177-215. https://doi.org/10.1002/mar.21319
Katsikea E, Theodosiou M, Makri K. The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets. European Journal of Marketing. 2019 Okt 7;53(10):2080-2108. https://doi.org/10.1108/EJM-06-2017-0402
Makri K, Papadas K-K, Schlegelmilch BB. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. 2019 Sep 9;36(5):702-725. https://doi.org/10.1108/IMR-03-2018-0104
Zablocki A, Makri K, Schlegelmilch BB, Houston MJ. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of interactive marketing. 2019 Mai;46:20-39. https://doi.org/10.1016/j.intmar.2019.01.001, https://doi.org/10.1016/j.intmar.2019.04.001
Theodosiou M, Katsikea E, Samiee S, Makri A. A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality. Journal of interactive marketing. 2019;47:53-67. https://doi.org/10.1016/j.intmar.2019.03.004
Makri K, Schlegelmilch BB. Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay. Journal of Business Research. 2017 Nov;80:155-163. https://doi.org/10.1016/j.jbusres.2017.05.016
Makri K, Theodosiou M, Katsike E. An empirical investigation of the antecedents and performance outcomes of export innovativeness. International Business Review. 2017 Aug;26(4):628-639. https://doi.org/10.1016/j.ibusrev.2016.12.004
Simbrunner P, Makri A, Schlegelmilch BB. Time Orientation: The Role of Culture and its Marketing Applications. Transfer - Werbeforschung und Praxis. 2017;63(1):17-21.
Reshoring Literature: Analyzing the Past and Present to Predict the Future
Aikaterini Makri (Vortragende*r), Ifigeneia Leri (Vortragende*r) & Maria Emmanouela Plakogiannaki (Vortragende*r)
Dez. 2022
Aktivität: Vorträge › Vortrag › Science to Science
Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda
Aikaterini Makri (Vortragende*r), Ifigeneia Leri (Vortragende*r) & Maria Emmanouela Plakogiannaki (Vortragende*r)
Aug. 2022
Aktivität: Vorträge › Vortrag › Science to Science
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
T: +43-1-4277-38016