Ifigeneia Leri, BA MBA PhD
T: +43-1-4277-38040
Summer term 2024
040138 UK ABWL Marketing II
Winter term 2023
040428 UK ABWL Marketing II
Makri, K., & Leri, I. (2023). What Do We Know About Reshoring? Analyzing Existing Literature and Offering a Roadmap for Future Research. In Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB)
Leri, I., Florack, A., & Diamantopoulos, A. (2022). Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. In Proceedings of the 13th EMAC Regional Conference
Makri, K., Leri, I., & Plakoyiannaki, E. (2022). Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. In Proceedings of the 36th British Academy of Management (BAM) Conference
Makri, K., Leri, I., & Plakoyiannaki, E. (2022). Reshoring Literature: Analyzing the Past and Present to Predict the Future. In Proceedings of the 48th EIBA Annual Conference
Social media endorsers and brand stereotypes: The role of endorser-brand fit.
Ifigeneia Leri (Speaker), Adamantios Diamantopoulos (Speaker) & Arnd Florack (Speaker)
23 Sep 2022
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Department of Marketing and International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Room: 05.617
T: +43-1-4277-38040