Ifigeneia Leri, BA MBA PhD
T: +43-1-4277-38040
Sommersemester 2024
040138 UK ABWL Marketing II
Wintersemester 2023
040428 UK ABWL Marketing II
Makri K, Leri I. What Do We Know About Reshoring? Analyzing Existing Literature and Offering a Roadmap for Future Research. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB). 2023
Leri I, Florack A, Diamantopoulos A. Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. in Proceedings of the 13th EMAC Regional Conference. 2022
Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. in Proceedings of the 36th British Academy of Management (BAM) Conference. 2022
Makri K, Leri I, Plakoyiannaki E. Reshoring Literature: Analyzing the Past and Present to Predict the Future. in Proceedings of the 48th EIBA Annual Conference. 2022
Social media endorsers and brand stereotypes: The role of endorser-brand fit.
Ifigeneia Leri (Vortragende*r), Adamantios Diamantopoulos (Vortragende*r) & Arnd Florack (Vortragende*r)
23 Sep. 2022
Aktivität: Vorträge › Vortrag › Science to Science
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.617
T: +43-1-4277-38040