Ifigeneia Leri, BA MBA PhD
T: +43-1-4277-38040
Makri K, Leri I. What Do We Know About Reshoring? Analyzing Existing Literature and Offering a Roadmap for Future Research. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB). 2023

Leri I, Florack A, Diamantopoulos A. Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. in Proceedings of the 13th EMAC Regional Conference. 2022

Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. in Proceedings of the 36th British Academy of Management (BAM) Conference. 2022

Social media endorsers and brand stereotypes: The role of endorser-brand fit.

Ifigeneia Leri (Vortragende*r), Adamantios Diamantopoulos (Vortragende*r) & Arnd Florack (Vortragende*r)

23 Sep. 2022

Aktivität: VorträgeVortragScience to Science

Institut für Marketing und International Business

Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.617

T: +43-1-4277-38040